Church Social Media Chat: Can Effectiveness be Measured and Evaluated Numerically?

This week we chatted about measuring and evaluating

the effectiveness of church social media. 

Whether, how, and why to do it.

#ChSocM Tweetchat (10/01/13)

(10/01/2013)

  

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9:00	Paul Steinbrueck@paulsteinbrueck Welcome to our weekly church and social media (#chsocm) chat, especially those joining for the first time. Tuesday October 1, 2013 9:00 paulsteinbrueck

9:00	MeredithGould@MeredithGould Aaaaand I'm blocking SPAMbots as quickly as they show up! #chsocm Tuesday October 1, 2013 9:00 MeredithGould

9:01	MeredithGould@MeredithGould @kellydouglas <waving hi> #chsocm Tuesday October 1, 2013 9:01 MeredithGould

9:01	Steve Kenow@skenow In spite of the government shutdown and the suspension of #pandacam, #chsocm will continue tonight. Ready to join in? Tuesday October 1, 2013 9:01 skenow

9:01	kellydouglas@kellydouglas @MeredithGould <waves back> Hi everyone! #chsocm Tuesday October 1, 2013 9:01 kellydouglas

9:02	Paul Steinbrueck@paulsteinbrueck @nealffischer @cmsucks @kellydouglas @MeredithGould Hi folks! #chsocm Tuesday October 1, 2013 9:02 paulsteinbrueck

9:02	kellydouglas@kellydouglas really looking forward to tonight's chat topic. glad the interwebs are still running #chsocm Tuesday October 1, 2013 9:02 kellydouglas

9:02	Alexander N. Gerli@ac1yg5cpj Hello from "Mayberry" #chsocm Tuesday October 1, 2013 9:02 ac1yg5cpj

9:02	Angela@mnplatypus Supper still in the oven so maybe I can make it to at least a little bit of #chsocm ! Tuesday October 1, 2013 9:02 mnplatypus

9:02	Paul Steinbrueck@paulsteinbrueck @skenow Fortunately #chsocm not staff by non-essential gov't personnel ;) Tuesday October 1, 2013 9:02 paulsteinbrueck

9:03	Denise Gorss@Denise205 @paulsteinbrueck Hi #chsocm moderator of the night. Tuesday October 1, 2013 9:03 Denise205

9:03	Steve Kenow@skenow @paulsteinbrueck does that mean we're essential gov't personnel? #chsocm Tuesday October 1, 2013 9:03 skenow

9:03	MeredithGould@MeredithGould I'm ready for #chsocm chat! pic.twitter.com/2HiWeC6OuT Tuesday October 1, 2013 9:03 MeredithGould

9:04	Randall Curtis@RandallCurtis Let's try this again. I haven't been here in a while but have a night free tonight #chsocm Tuesday October 1, 2013 9:04 RandallCurtis

9:04	Paul Steinbrueck@paulsteinbrueck If this is your first tweetchat ever, please do not get discouraged by the pace! A transcript will be available #chsocm Tuesday October 1, 2013 9:04 paulsteinbrueck

9:04	MeredithGould@MeredithGould @singingcarolyn You'll curse the day that starts to happen #chsocm Tuesday October 1, 2013 9:04 MeredithGould

9:05	Paul Steinbrueck@paulsteinbrueck @Denise205 Hi :) #chsocm Tuesday October 1, 2013 9:05 paulsteinbrueck

9:05	MeredithGould@MeredithGould @RandallCurtis Wow! Look who is here! Welcome back! #chsocm Tuesday October 1, 2013 9:05 MeredithGould

9:05	Paul Steinbrueck@paulsteinbrueck We always open this chat with prayer before moving on with self-introductions. Let us pray: #ChSocM Tuesday October 1, 2013 9:05 paulsteinbrueck

9:05	Alexander N. Gerli@ac1yg5cpj I'm new to this. Did it go through? #chsocm Tuesday October 1, 2013 9:05 ac1yg5cpj

9:05	MeredithGould@MeredithGould <kneeling> {not really} #chsocm Tuesday October 1, 2013 9:05 MeredithGould

9:05	Paul Steinbrueck@paulsteinbrueck Almighty God, we praise you for your abiding presence everywhere including virtual space. #chsocm Tuesday October 1, 2013 9:05 paulsteinbrueck

9:06	Carolyn Clement@singingcarolyn @ac1yg5cpj Hi there! Great seeing you here! Welcome. #chsocm Tuesday October 1, 2013 9:06 singingcarolyn

9:06	Paul Steinbrueck@paulsteinbrueck We thank you for the opportunity to connect and converse w others passionate about connecting the local church through social media. #chsocm Tuesday October 1, 2013 9:06 paulsteinbrueck

9:06	Denise Gorss@Denise205 @ac1yg5cpj I see your tweet. Welcome to #chsocm Tuesday October 1, 2013 9:06 Denise205

9:06	Paul Steinbrueck@paulsteinbrueck We ask your Holy Spirit to inspire tonight’s conversation & guide us as we move forward in love & service. Amen. #chsocm Tuesday October 1, 2013 9:06 paulsteinbrueck

9:06	ChurchSocMed #chsocm@chsocm @ac1yg5cpj Here's a guide to this chat: bit.ly/os05eO #chsocm Tuesday October 1, 2013 9:06 chsocm

9:07	Dan Webster@RevWeb Amen and amen. #chsocm Tuesday October 1, 2013 9:07 RevWeb

9:07	Paul Steinbrueck@paulsteinbrueck Next up: self-introductions. In addition to church affiliation, tell everyone how you currently use social media. #chsocm Tuesday October 1, 2013 9:07 paulsteinbrueck

9:07	kellydouglas@kellydouglas amen #chsocm Tuesday October 1, 2013 9:07 kellydouglas

9:07	MeredithGould@MeredithGould @RevWeb <hi, hon> #chsocm Tuesday October 1, 2013 9:07 MeredithGould

9:07	Tom Cooperider@tomcooperider First time, sounded interesting (& Reds losing) #chsocm Tuesday October 1, 2013 9:07 tomcooperider

9:08	Carolyn Clement@singingcarolyn @ac1yg5cpj Yes, you're here. You can try following the conversation here if you want: twubs.com/chsocm. I find it much easier. #chsocm Tuesday October 1, 2013 9:08 singingcarolyn

9:08	Dan Webster@RevWeb @MeredithGould Hi sweetie. Nice to see you here. #chsocm Tuesday October 1, 2013 9:08 RevWeb

9:08	Denise Gorss@Denise205 @tomcooperider Welcome to #chsocm Tuesday October 1, 2013 9:08 Denise205

9:08	Dan Sealana@DanOnRadio @paulsteinbrueck Dan Sealana: Catholic, on Twitter and FB, and help run parish FB page. #chsocm Tuesday October 1, 2013 9:08 DanOnRadio

9:09	Paul Steinbrueck@paulsteinbrueck BTW, it is within the #chsocm rules to have the Pirates/Reds game on in the background during chat. ;) Tuesday October 1, 2013 9:09 paulsteinbrueck

9:09	MeredithGould@MeredithGould < communications consultant, digital strategist, author, sociologist, #chsocm chat founder, committed to ecumenism! Tuesday October 1, 2013 9:09 MeredithGould

9:09	Neal F. Fischer@nealffischer <-Director of Communications @UpstateNYSynod, @ELCA - FB, Twitter, Pinterest, LinkedIn, email and soooo much more. #chsocm Tuesday October 1, 2013 9:09 nealffischer

9:09	Paul Steinbrueck@paulsteinbrueck @DanOnRadio Welcome Dan! #chsocm Tuesday October 1, 2013 9:09 paulsteinbrueck

9:09	Dan Webster@RevWeb #Episcopal priest. #Baltimore Md. Using SM to build community, share Good News, & keep in touch with my beloved wife. #chsocm Tuesday October 1, 2013 9:09 RevWeb

9:09	Denise Gorss@Denise205 Work on Web content for Catholic publisher in Chicago. Twitter and blogging are my personal soc media choices. #chsocm Tuesday October 1, 2013 9:09 Denise205

9:10	Tom Cooperider@tomcooperider Tom Cooperider Fayetteville Christian FB Twitter Instagram sr pastor #chsocm Tuesday October 1, 2013 9:10 tomcooperider

9:10	Angela@mnplatypus I'm Angela. Congregational communicator in an ELCA congregation near Minneapolis. We most use FB pinterest @table  and twitter #chsocm Tuesday October 1, 2013 9:10 mnplatypus

9:10	MeredithGould@MeredithGould @singingcarolyn @RevWeb We're doing this for YOU! And maybe @megateer #chsocm Tuesday October 1, 2013 9:10 MeredithGould

9:10	Steve Kenow@skenow I'm a (not provided) Minnesotan, looking for (not provided) stuff on the web. #chsocm Tuesday October 1, 2013 9:10 skenow

9:10	Neal F. Fischer@nealffischer @paulsteinbrueck not background noise here. I haven't heard a baseball crowd this loud in my memory. #Buctober #chsocm Tuesday October 1, 2013 9:10 nealffischer

9:10	Paul Steinbrueck@paulsteinbrueck We will assume tweets during this chat yours & do not represent your church or organization unless you are the Pope. #chsocm Tuesday October 1, 2013 9:10 paulsteinbrueck

9:10	kellydouglas@kellydouglas <fledgling communciations coach. Presbyterian by marriage. social media dependent. mom of hitch #chsocm Tuesday October 1, 2013 9:10 kellydouglas

9:11	MeredithGould@MeredithGould RT @paulsteinbrueck We assume tweets during this chat yours & do not represent your church or organization unless you are the Pope. #chsocm Tuesday October 1, 2013 9:11 MeredithGould

9:11	Denise Gorss@Denise205 @skenow Funny and yet...not. (not provided) extra commentary. #chsocm Tuesday October 1, 2013 9:11 Denise205

9:11	MeredithGould@MeredithGould @paulsteinbrueck Hilarious! #chsocm Tuesday October 1, 2013 9:11 MeredithGould

9:11	Paul Steinbrueck@paulsteinbrueck Kindly remember that we’re here to share with & support one another. If you want to spam or be rude, do it privately. #chsocm Tuesday October 1, 2013 9:11 paulsteinbrueck

9:11	Dan Sealana@DanOnRadio @paulsteinbrueck If my parish saw my social media I'd no longer be doing their social media. :-) #chsocm Tuesday October 1, 2013 9:11 DanOnRadio

9:11	Heather McCance@rev_heather @paulsteinbrueck Oooo, is @Pontifex participating in #chsocm tonight? Cuz that would be cool! ;) Tuesday October 1, 2013 9:11 rev_heather

9:12	Paul Steinbrueck@paulsteinbrueck @pastorcylar Welcome Pastor! #chsocm Tuesday October 1, 2013 9:12 paulsteinbrueck

9:12	Randall Curtis@RandallCurtis Dio of AR youth and Young Adult guy and writer for theholygeek.com about.me/randall.curtis #chsocm Tuesday October 1, 2013 9:12 RandallCurtis

9:12	Angela@mnplatypus @paulsteinbrueck #chsocm because spammers and rude people are considerate like that :p Tuesday October 1, 2013 9:12 mnplatypus

9:12	Paul Steinbrueck@paulsteinbrueck <~~ Moderating 2nite, co-founder of @OurChurchDotCom, blogger at Christian Web Trends, Elder of a CMA church in Clearwater, FL #chsocm Tuesday October 1, 2013 9:12 paulsteinbrueck

9:12	MeredithGould@MeredithGould @pastorcylar Cool! #chsocm Tuesday October 1, 2013 9:12 MeredithGould

9:12	Carolyn Clement@singingcarolyn Soprano and sm pusher @TrinityTville in CT. Enjoying all the usual channels plus snapchat & others. Teaching parents about sm. #chsocm Tuesday October 1, 2013 9:12 singingcarolyn

9:12	Jen Sandmann@jensandmann #elca communicator #BrandAmbassador and -again- split personality as I go between this and my "day job" #ChSocM Tuesday October 1, 2013 9:12 jensandmann

9:13	Seth Hinz@sethhinz Web/media for @miLCMS and trying to learn all I can to help LCMS churches #chsocm Tuesday October 1, 2013 9:13 sethhinz

9:13	Steve Kenow@skenow @Denise205 hopefully, people will get back to basics and do content right, instead of (not provided) #chsocm Tuesday October 1, 2013 9:13 skenow

9:13	Paul Steinbrueck@paulsteinbrueck @mnplatypus Yes, like having a designated protesting area, right? #chsocm Tuesday October 1, 2013 9:13 paulsteinbrueck

9:13	Dan Webster@RevWeb @seashellseller Welcome to 21st century communications with one's spousal unit. #chsocm @MeredithGould Tuesday October 1, 2013 9:13 RevWeb

9:13	Heather McCance@rev_heather Anglican priest in Toronto. Blog, tweet, fb... #chsocm Tuesday October 1, 2013 9:13 rev_heather

9:13	Paul Steinbrueck@paulsteinbrueck OK, that should cover the preliminaries. Ready to jump into tonight's topic? #chsocm Tuesday October 1, 2013 9:13 paulsteinbrueck

9:14	rchrdbott@RchrdBott I'm going to try and keep up with #chsocm tonight! #uccan minister @DHUChurch Vancouver, BC, Ca-na-daaaa Tuesday October 1, 2013 9:14 RchrdBott

9:14	Denise Gorss@Denise205 @skenow I believe in doing content right, but keywords can be helps in knowing what content people want. #chsocm Tuesday October 1, 2013 9:14 Denise205

9:14	Creative Comm@creativecomm_co This is @Karina_L tweeting from @creativecomm_co :) non denom; using social media to support and encourage you all in comm ministry #chsocm Tuesday October 1, 2013 9:14 creativecomm_co

9:14	Seth Hinz@sethhinz @paulsteinbrueck yes! #chsocm Tuesday October 1, 2013 9:14 sethhinz

9:14	Marcus A. Cylar@pastorcylar <--- Former pastor, building socmed for @ETS_Detroit, studying role of socmed in building community for DMin #chsocm Tuesday October 1, 2013 9:14 pastorcylar

9:15	Paul Steinbrueck@paulsteinbrueck Big crowd tonight! Awesome! #chsocm Tuesday October 1, 2013 9:15 paulsteinbrueck

9:15	Chris Sherlock@SquarePeg61 Vestry Communications Committee Chair, maintenance of Parish FB/Twitter, co-administrator of Parish web site. #chsocm Tuesday October 1, 2013 9:15 SquarePeg61

9:15	Paul Steinbrueck@paulsteinbrueck Tonight’s topic: measuring the success of your church’s website & social media. Pre-reading: ow.ly/poMDU #chsocm Tuesday October 1, 2013 9:15 paulsteinbrueck

9:15	MeredithGould@MeredithGould @revshiz Great to see you here! #chsocm Tuesday October 1, 2013 9:15 MeredithGould

9:15	Ann Fontaine@seashellseller @RevWeb @MeredithGould #chsocm oh we are sitting on the same sofa! Tuesday October 1, 2013 9:15 seashellseller

9:15	Paul Steinbrueck@paulsteinbrueck Though I guess now it's too late for "pre" reading. ;) #chsocm Tuesday October 1, 2013 9:15 paulsteinbrueck

9:15	Marcus A. Cylar@pastorcylar Thanks for reminding me, @paulsteinbrueck. Gotta turn the game on... #chsocm Tuesday October 1, 2013 9:15 pastorcylar

9:16	kellydouglas@kellydouglas @paulsteinbrueck great content in that homework assignment #chsocm Tuesday October 1, 2013 9:16 kellydouglas

9:16	Paul Steinbrueck@paulsteinbrueck T1: Albert Einstein once said, “Not everything that counts can be counted and not everything that can be counted counts...” #chsocm Tuesday October 1, 2013 9:16 paulsteinbrueck

9:16	Steve Kenow@skenow @Denise205 I used them to focus topics for content, but not for search results. BTW, there are ways to still figure out intent #chsocm Tuesday October 1, 2013 9:16 skenow

9:16	Paul Steinbrueck@paulsteinbrueck T1: Do you think church social media is something that can be measured and evaluated numerically? Why or why not? #chsocm Tuesday October 1, 2013 9:16 paulsteinbrueck

9:17	Maple Anglican@MapleAnglican Anonymous Anglican Vlogger in Edmonton, Alberta, Canada. #chsocm Tuesday October 1, 2013 9:17 MapleAnglican

9:17	Seth Hinz@sethhinz @kellydouglas @paulsteinbrueck I missed #chsocm homework? Tuesday October 1, 2013 9:17 sethhinz

9:17	MeredithGould@MeredithGould T1: Do you think church social media is something that can be measured and evaluated numerically? Why or why not? #chsocm Tuesday October 1, 2013 9:17 MeredithGould

9:17	Steve Kenow@skenow @kellydouglas @paulsteinbrueck umm, the dog ate my homework? There was homework? #chsocm Tuesday October 1, 2013 9:17 skenow

9:17	MeredithGould@MeredithGould T1 No. Maybe. It depends. #chsocm Tuesday October 1, 2013 9:17 MeredithGould

9:18	ChristianWebResource@ChristianWebRes RT @paulsteinbrueck: T1: Do you think church social media is something that can be measured and evaluated numerically? Why/why not? #chsocm Tuesday October 1, 2013 9:18 ChristianWebRes

9:18	Paul Steinbrueck@paulsteinbrueck @sethhinz Fortunately there are no grades here & u can make up anytime you like. :) - #chsocm Tuesday October 1, 2013 9:18 paulsteinbrueck

9:18	Denise Gorss@Denise205 Homework? I finally make it to a #chsocm and missed there was HW!?! Tuesday October 1, 2013 9:18 Denise205

9:18	MeredithGould@MeredithGould T1 For community building, probably not b/c it takes a long time & difficult to identify all touch points via #chsocm Tuesday October 1, 2013 9:18 MeredithGould

9:18	Neal F. Fischer@nealffischer T1: Both Yes and No. I mean there are certainly measurables. There are also times we touch lives and won't be able to quantify it #chsocm Tuesday October 1, 2013 9:18 nealffischer

9:18	kellydouglas@kellydouglas @sethhinz, it's ok. you know where to find it. @skenow I have a dog like that too. #hitchdidit #chsocm Tuesday October 1, 2013 9:18 kellydouglas

9:18	Cranmer & Chrysostom@ArchbishopsJnT We're a pair of Archbishops coming to you beyond the grave via the Clairvoyatron 2100. #chsocm Tuesday October 1, 2013 9:18 ArchbishopsJnT

9:18	Alexander N. Gerli@ac1yg5cpj Paul, it would take some serious app writing but it sure would be worth the effort. #chsocm Tuesday October 1, 2013 9:18 ac1yg5cpj

9:18	Angela@mnplatypus T1 No. Maybe. It depends. #chsocm (via @MeredithGould) // exactly! Tuesday October 1, 2013 9:18 mnplatypus

9:19	Seth Hinz@sethhinz T1 yes, putting numbers on it is the only way to even begin thinking about measuring effectiveness #chsocm Tuesday October 1, 2013 9:19 sethhinz

9:19	MeredithGould@MeredithGould @Denise205 Not to worry. @paulsteinbrueck won't make you clap erasers #chsocm Tuesday October 1, 2013 9:19 MeredithGould

9:19	Kurt Pieples@kpieples I think you can measure the response in attendance or donations or complaints #chsocm Tuesday October 1, 2013 9:19 kpieples

9:19	Paul Steinbrueck@paulsteinbrueck RT @nealffischer T1: Both Yes and No. There r certainly measurables. There r also times we touch lives & won't be able 2 quantify it #chsocm Tuesday October 1, 2013 9:19 paulsteinbrueck

9:19	Mike Besson@siennachurch How would u measure? #chsocm Tuesday October 1, 2013 9:19 siennachurch

9:19	Jenn DiFrancesco@revjenn Definitely think it CAN be measured just not sure if should be at all times #chsocm Tuesday October 1, 2013 9:19 revjenn

9:19	Steve Kenow@skenow Ti measuring what attribute of social media? Effectiveness? Reach? Volume? Clarity? Purpose? #chsocm Tuesday October 1, 2013 9:19 skenow

9:20	Jen Sandmann@jensandmann T1 - definitely not always, not sure if even often. Maybe sometimes. #chsocm Tuesday October 1, 2013 9:20 jensandmann

9:20	Tom Cooperider@tomcooperider T1 Yes, want to see % of attenders who check in through the week Q's, promo's & prayer requests #chsocm Tuesday October 1, 2013 9:20 tomcooperider

9:20	Angela@mnplatypus @RandallCurtis #chsocm but some fans are more valuable than other fans Tuesday October 1, 2013 9:20 mnplatypus

9:20	kellydouglas@kellydouglas T1 I think you need to be prepared to measure, but it's important to not make that the sole qualifier #chsocm Tuesday October 1, 2013 9:20 kellydouglas

9:20	MeredithGould@MeredithGould T1 1st you need to know your goal(s) & what constitutes success, then which measurements would render that data #chsocm Tuesday October 1, 2013 9:20 MeredithGould

9:21	Paul Steinbrueck@paulsteinbrueck RT @kellydouglas T1 I think you need to be prepared to measure, but it's important to not make that the sole qualifier #chsocm //good pt Tuesday October 1, 2013 9:21 paulsteinbrueck

9:21	Paul Steinbrueck@paulsteinbrueck RT @MeredithGould T1 1st you need to know ur goal(s) & what constitutes success, then which measurements would render that data #chsocm Tuesday October 1, 2013 9:21 paulsteinbrueck

9:21	ChurchMarketingSucks@cmsucks Tonight's #chsocm chat is getting going. It's hosted by @paulsteinbrueck & covers measuring success of web & social media. Follow #chsocm KH Tuesday October 1, 2013 9:21 cmsucks

9:21	Jenn DiFrancesco@revjenn @RandallCurtis what are your FB goals? What does that look like? #chsocm Tuesday October 1, 2013 9:21 revjenn

9:21	Mike Besson@siennachurch Likes and fans don't equal reach though, like, how do I know who's actually engaging? #chsocm Tuesday October 1, 2013 9:21 siennachurch

9:21	MeredithGould@MeredithGould T1 You also need a mechanism for linking measurable response to the platform(s) #chsocm Tuesday October 1, 2013 9:21 MeredithGould

9:21	Tim Spalding@librarythingtim @chsocm Late! Tim Spalding. Catholic catechist. Portland, ME. Founder of LibraryThing, cataloging site for book lovers. #chsocm Tuesday October 1, 2013 9:21 librarythingtim

9:21	Dan Sealana@DanOnRadio @mnplatypus I wonder how many who "like" posts on my parish FB page come to church or if they just grew up there and have affinity. #chsocm Tuesday October 1, 2013 9:21 DanOnRadio

9:21	Paul Steinbrueck@paulsteinbrueck @MeredithGould Great point! Goals should b set first. Then use metrics to evaluate if goals r being reached. #chsocm Tuesday October 1, 2013 9:21 paulsteinbrueck

9:22	Denise Gorss@Denise205 @librarythingtim We welcome latecomers too. #chsocm Tuesday October 1, 2013 9:22 Denise205

9:22	Seth Hinz@sethhinz @MeredithGould perhaps some hyperbole in there... But numbers provide clarity #chsocm Tuesday October 1, 2013 9:22 sethhinz

9:22	Jenn DiFrancesco@revjenn @siennachurch good question #chsocm Tuesday October 1, 2013 9:22 revjenn

9:22	MeredithGould@MeredithGould @pastorcylar I like to talk about ROO...return on objectives #chsocm Tuesday October 1, 2013 9:22 MeredithGould

9:22	Steve Kenow@skenow RT @Denise205 @librarythingtim We welcome latecomers too. // and make them sit in front ;-) #chsocm Tuesday October 1, 2013 9:22 skenow

9:22	Sam Zeigler@aliveforjesus #chsocm really late American teen. Blogger. No other titles. (Except really late, American, and teen) Tuesday October 1, 2013 9:22 aliveforjesus

9:22	Tom Cooperider@tomcooperider Nice to see visitors to physical building follow up with FB Church page like - easier to connect with them #chsocm Tuesday October 1, 2013 9:22 tomcooperider

9:23	Randall Curtis@RandallCurtis T1: goals let us know what services you should keep and update and what ones you should close. Not every church needs a Tumblr #chsocm Tuesday October 1, 2013 9:23 RandallCurtis

9:23	MeredithGould@MeredithGould @sethhinz Extreme over-the-top hyperbole! ;-) #chsocm Tuesday October 1, 2013 9:23 MeredithGould

9:23	Denise Gorss@Denise205 @DanOnRadio @mnplatypus What sort of difference might that make for your content? #chsocm Tuesday October 1, 2013 9:23 Denise205

9:23	Tim Spalding@librarythingtim @chsocm T1. In ways, more than most online stuff, because after the online measurement, it touches the real world. #chsocm Tuesday October 1, 2013 9:23 librarythingtim

9:23	Jenn DiFrancesco@revjenn @mnplatypus agree #chsocm Tuesday October 1, 2013 9:23 revjenn

9:24	Angela@mnplatypus @DanOnRadio #chsocm I think those still have value if we can help connect them to their faith. Not do much the random foreign followers Tuesday October 1, 2013 9:24 mnplatypus

9:24	Marcus A. Cylar@pastorcylar @MeredithGould ahh yes, I like that! #chsocm Tuesday October 1, 2013 9:24 pastorcylar

9:24	Dan Sealana@DanOnRadio @Denise205 @mnplatypus I try to make sure I don't use inside baseball Catholic terminology or theology.I keep it real basic. #chsocm Tuesday October 1, 2013 9:24 DanOnRadio

9:24	Seth Hinz@sethhinz @MeredithGould @pastorcylar ROO.. So are we doing what we set out to do... Communicating the way we wanted..? #chsocm Tuesday October 1, 2013 9:24 sethhinz

9:25	Paul Steinbrueck@paulsteinbrueck So, it seems like there's concensous that u can't measure everything but we should measure some things. #chsocm Tuesday October 1, 2013 9:25 paulsteinbrueck

9:25	Seth Hinz@sethhinz @MeredithGould I'm intrigued by ROO... #chsocm Tuesday October 1, 2013 9:25 sethhinz

9:25	MeredithGould@MeredithGould @sethhinz Yes and being sure to ask: How would we know we're successful? Timeframe? #chsocm Tuesday October 1, 2013 9:25 MeredithGould

9:25	kellydouglas@kellydouglas I liked the idea of communication cards. Easy to show the older members physical feedback in a form they might find more comforting #chsocm Tuesday October 1, 2013 9:25 kellydouglas

9:26	Paul Steinbrueck@paulsteinbrueck @kellydouglas We'll get to that in a little bit. :) #chsocm Tuesday October 1, 2013 9:26 paulsteinbrueck

9:26	Paul Steinbrueck@paulsteinbrueck T2: How do you evaluate the effectiveness of your church social media? #chsocm #chsocm Tuesday October 1, 2013 9:26 paulsteinbrueck

9:26	Carolyn Clement@singingcarolyn @paulsteinbrueck Some quantitative, some qualitative. #chsocm Tuesday October 1, 2013 9:26 singingcarolyn

9:26	Tim Spalding@librarythingtim @chsocm T1 Answer is undermined by realization that the best social effects are secondary. You don't make them. You catalyzed them. #chsocm Tuesday October 1, 2013 9:26 librarythingtim

9:26	MeredithGould@MeredithGould @sethhinz Read my 1st book about church communications! Ooops, self-promo! #chsocm Tuesday October 1, 2013 9:26 MeredithGould

9:27	Kurt Pieples@kpieples A2 Ask new attendees how they found you #chsocm Tuesday October 1, 2013 9:27 kpieples

9:27	Paul Steinbrueck@paulsteinbrueck RT @librarythingtim Te best social effects are secondary. You don't make them. You catalyzed them. #chsocm // Yes! Tuesday October 1, 2013 9:27 paulsteinbrueck

9:27	MeredithGould@MeredithGould @sethhinz Not necessarily. There are qualitative measures to consider. #chsocm Tuesday October 1, 2013 9:27 MeredithGould

9:27	Tom Cooperider@tomcooperider I have seen surveys but are there examples? #chsocm Tuesday October 1, 2013 9:27 tomcooperider

9:27	Caroline Carson@Conductor222 #chsocm Hi everybody, sorry I'm late, grading Baroque Mus History tests :/ :-) Howdy from New Orleans! Tuesday October 1, 2013 9:27 Conductor222

9:27	Sam Zeigler@aliveforjesus @paulsteinbrueck #chsocm quantitative: how many say they came because of_ qualitative: how many have meaning/stay Tuesday October 1, 2013 9:27 aliveforjesus

9:28	Paul Steinbrueck@paulsteinbrueck @MeredithGould Come on Gould! Save your self-promos for DMs ;) #chsocm Tuesday October 1, 2013 9:28 paulsteinbrueck

9:28	MeredithGould@MeredithGould T2 Can't evaluate effectiveness until you define effectiveness, quantitatively and qualitatively #chsocm Tuesday October 1, 2013 9:28 MeredithGould

9:28	Sam Zeigler@aliveforjesus @paulsteinbrueck #chsocm oops A2 Tuesday October 1, 2013 9:28 aliveforjesus

9:28	MeredithGould@MeredithGould @paulsteinbrueck No, I'm saving my rudeness for DM's! #chsocm Tuesday October 1, 2013 9:28 MeredithGould

9:28	Paul Steinbrueck@paulsteinbrueck @MeredithGould LOL! #chsocm Tuesday October 1, 2013 9:28 paulsteinbrueck

9:28	Mike Besson@siennachurch I'm new just checking it out good thoughts here #chsocm Tuesday October 1, 2013 9:28 siennachurch

9:29	Marc A. Stutzel@stynxno T2: The number of conversations at coffee hour that start "oh hey, didn't I see you comment on x..." #chsocm Tuesday October 1, 2013 9:29 stynxno

9:29	Jeff W. Fisher@jeffwfisher @siennachurch sm doesn't always have direct reach, but indirect. friend of a friend of a friend. Hard to measure #chsocm Tuesday October 1, 2013 9:29 jeffwfisher

9:29	Paul Steinbrueck@paulsteinbrueck @stynxno Do you count & track those conversations? #chsocm Tuesday October 1, 2013 9:29 paulsteinbrueck

9:29	MeredithGould@MeredithGould @sethhinz Are you trying to get me in more trouble with @paulsteinbrueck ? #chsocm Tuesday October 1, 2013 9:29 MeredithGould

9:29	Carolyn Clement@singingcarolyn @siennachurch Welcome! #chsocm Tuesday October 1, 2013 9:29 singingcarolyn

9:29	Justin Wise@JustinWise #chsocm If you want to help churches with social media, show them—practically—how to do it. No theory, just action. Tuesday October 1, 2013 9:29 JustinWise

9:30	Neal F. Fischer@nealffischer T2: Effectiveness to me is interaction and response. Love hearing about something we only posted through social media #chsocm Tuesday October 1, 2013 9:30 nealffischer

9:30	Marc A. Stutzel@stynxno @paulsteinbrueck I totally should but haven't yet. As a former industrial engineer, I have no excuse to not be doing that. #chsocm Tuesday October 1, 2013 9:30 stynxno

9:30	Paul Steinbrueck@paulsteinbrueck RT @MeredithGould: T2 Can't evaluate effectiveness until you define effectiveness, quantitatively and qualitatively #chsocm Tuesday October 1, 2013 9:30 paulsteinbrueck

9:30	Bethany Stolle@bethanystolle Experiencing #chsocm firsthand by tuning into Kuneo worship at @Uniondallas. Tuesday October 1, 2013 9:30 bethanystolle

9:30	MeredithGould@MeredithGould RT @nealffischer T2: Effectiveness to me is interaction and response. Love hearing about something we only posted thru social media #chsocm Tuesday October 1, 2013 9:30 MeredithGould

9:31	Randall Curtis@RandallCurtis T2 Speaking of FB building my number of Fans build the number of people I can target Ads to. #chsocm Tuesday October 1, 2013 9:31 RandallCurtis

9:31	kellydouglas@kellydouglas RT @JustinWise: #chsocm If you want to help churches with social media, show them—practically—how to do it. No theory, just action. Tuesday October 1, 2013 9:31 kellydouglas

9:31	Justin DeVore@justindevore @JustinWise Do you have any excellent examples of #chsocm social media? Tuesday October 1, 2013 9:31 justindevore

9:31	Paul Steinbrueck@paulsteinbrueck T2b: Do you have specific goals or metrics you track on a regular basis? If so, what are they? #chsocm Tuesday October 1, 2013 9:31 paulsteinbrueck

9:31	Tim Spalding@librarythingtim @MeredithGould Meh. Peril of premature optimization. You'll usually know if if it works in your gut, no? #chsocm Tuesday October 1, 2013 9:31 librarythingtim

9:31	Sam Zeigler@aliveforjesus Oh-Kay. I guess I will be reading the #chsocm hashtag later, typing blog post first. Tuesday October 1, 2013 9:31 aliveforjesus

9:31	Katy Dunigan@kdunigan @nealffischer Absolutely, me too! That's the best measure of success! (imho) #chsocm Tuesday October 1, 2013 9:31 kdunigan

9:32	Seth Hinz@sethhinz @MeredithGould @paulsteinbrueck what's good for the #chsocm goose.. Tuesday October 1, 2013 9:32 sethhinz

9:32	Jenn DiFrancesco@revjenn @RandallCurtis how effective is target ads on FB? #chsocm Tuesday October 1, 2013 9:32 revjenn

9:32	Tom Cooperider@tomcooperider Facebook is most common way to get prayer requests & questions from people under 40 #chsocm Tuesday October 1, 2013 9:32 tomcooperider

9:32	Tim Spalding@librarythingtim @chocsm Speaking of effectiveness, have people found Facebook event advertising to be effective? #chsocm Tuesday October 1, 2013 9:32 librarythingtim

9:33	Carolyn Clement@singingcarolyn @JustinWise Practical advice is good, but to create a flexible and responsive strategy, must understand the "why" too. #chsocm Tuesday October 1, 2013 9:33 singingcarolyn

9:33	Paul Steinbrueck@paulsteinbrueck @JustinWise True. Being practical is essential. We'll get 2 the 2 practical examples in the pre-reading blog post in just a bit. #chsocm Tuesday October 1, 2013 9:33 paulsteinbrueck

9:33	MeredithGould@MeredithGould @JustinWise How about developing strategy before taking action? #chsocm Tuesday October 1, 2013 9:33 MeredithGould

9:33	Dan Sealana@DanOnRadio @tomcooperider As a FB admin, I've been suprised how many people are willing to send very personal prayer requests to the FB page. #chsocm Tuesday October 1, 2013 9:33 DanOnRadio

9:33	Randall Curtis@RandallCurtis @revjenn Been great for us especially at Christmas and Easter with families attending because of a Facebook Ad only. #chsocm Tuesday October 1, 2013 9:33 RandallCurtis

9:34	Neal F. Fischer@nealffischer @singingcarolyn @JustinWise Noooo not the why question. That means I have to think :) #chsocm Tuesday October 1, 2013 9:34 nealffischer

9:34	Caroline Carson@Conductor222 T2b #chsocm We track what kind of posts do best on FB b/c we can see numbers easily. Twitter, it's basically me for us & Diocesan convention Tuesday October 1, 2013 9:34 Conductor222

9:34	Jenn DiFrancesco@revjenn @MeredithGould @JustinWise there is an idea. Most jump in without one in place and then find they need one :) #chsocm Tuesday October 1, 2013 9:34 revjenn

9:34	Justin DeVore@justindevore @MeredithGould Do you have examples of a #chsocm sm strategy? Tuesday October 1, 2013 9:34 justindevore

9:35	Steve Kenow@skenow RT @MeredithGould @JustinWise How about developing strategy before taking action? //shoot first, pick your target when you hit it #chsocm Tuesday October 1, 2013 9:35 skenow

9:35	Paul Steinbrueck@paulsteinbrueck @Conductor222 You're saying you track the FB interactions on each FB post? If so, that's good. #chsocm Tuesday October 1, 2013 9:35 paulsteinbrueck

9:35	Jenn DiFrancesco@revjenn @revshiz Instagram as well #chsocm Tuesday October 1, 2013 9:35 revjenn

9:35	Creative Comm@creativecomm_co T2b: Goal: community engagement regardless of church. Measurement: congregational AND community online surveys. #chsocm Tuesday October 1, 2013 9:35 creativecomm_co

9:35	MeredithGould@MeredithGould @skenow Fire, aim, ready! #chsocm Tuesday October 1, 2013 9:35 MeredithGould

9:36	Angela@mnplatypus @librarythingtim #chsocm I haven't had much luck with events. In my area even the regulars often just don't seem to RSVP Tuesday October 1, 2013 9:36 mnplatypus

9:36	Mike Besson@siennachurch I'm wondering, the primary purpose of SM for a church is what? #chsocm Tuesday October 1, 2013 9:36 siennachurch

9:36	Caroline Carson@Conductor222 @librarythingtim @chocsm #chsocm Yes, we love FB events and sharing posts between our church, school, Homecoming Ctr, & choir pages! Tuesday October 1, 2013 9:36 Conductor222

9:37	Tom Cooperider@tomcooperider “@Conductor222: T2b #chsocm ......Twitter, it's basically me for us //This is absolutely my experience - twitter for my info, FB for others Tuesday October 1, 2013 9:37 tomcooperider

9:37	kellydouglas@kellydouglas @siennachurch to build community, inside and outside of your church #chsocm Tuesday October 1, 2013 9:37 kellydouglas

9:37	kellydouglas@kellydouglas We share events, but don't get much actual response #chsocm Tuesday October 1, 2013 9:37 kellydouglas

9:37	Dan Sealana@DanOnRadio @mnplatypus @librarythingtim FB events work well for our parish young adult group. I'd be skeptical about other events. #chsocm Tuesday October 1, 2013 9:37 DanOnRadio

9:37	MeredithGould@MeredithGould @siennachurch The primary purpose for #chsocm depends on the audience(s) and goal(s). Can't be decided in a vacuum. Tuesday October 1, 2013 9:37 MeredithGould

9:38	Steve Kenow@skenow @siennachurch I think that has to be determined by each congregation/mission #chsocm Tuesday October 1, 2013 9:38 skenow

9:38	Paul Steinbrueck@paulsteinbrueck @creativecomm_co Are you doing congregation/community surveys now or advocating them? #chsocm Tuesday October 1, 2013 9:38 paulsteinbrueck

9:38	MeredithGould@MeredithGould @siennachurch That said/tweeted, #chsocm is generally useful to inform, engage, build community, provide support Tuesday October 1, 2013 9:38 MeredithGould

9:38	Marcus A. Cylar@pastorcylar My 2yr old is making it difficult to answer questions right now, sorry. #chsocm Tuesday October 1, 2013 9:38 pastorcylar

9:38	Seth Hinz@sethhinz @mnplatypus @librarythingtim that said, a promoted post to current fans would ensure they all see it... For small cost #chsocm Tuesday October 1, 2013 9:38 sethhinz

9:38	Katy Dunigan@kdunigan @siennachurch To build relationship. To Further Mission/Ministry. To invite. To encourage. To communicate. To share the "good news." #chsocm Tuesday October 1, 2013 9:38 kdunigan

9:39	Jen Sandmann@jensandmann T2b- new enough to be happy with 1-2 FB interactions/wk. I track FB insights to shape future posts. #chsocm Tuesday October 1, 2013 9:39 jensandmann

9:39	Neal F. Fischer@nealffischer Just a #Buctober update for #chsocm -ers. @Pirates 4 - @Reds 1 Dusty Baker is about to make his 3rd pitching change in the 4th inning Tuesday October 1, 2013 9:39 nealffischer

9:39	Tom Cooperider@tomcooperider Ave age 28 so most on Facebook, less so with twitter, Instagram growing fast #chsocm Tuesday October 1, 2013 9:39 tomcooperider

9:39	Steve Kenow@skenow @JustinWise @MeredithGould sounds like the dandelion approach - and look how prolific they are #chsocm Tuesday October 1, 2013 9:39 skenow

9:39	Carolyn Clement@singingcarolyn @justindevore @MeredithGould It's all here-> amazon.com/The-Social-Med… #chsocm Tuesday October 1, 2013 9:39 singingcarolyn

9:40	Jenn DiFrancesco@revjenn @pastorcylar understand that completely!!! #chsocm Tuesday October 1, 2013 9:40 revjenn

9:40	Caroline Carson@Conductor222 @paulsteinbrueck #chsocm I do! I share FB posting w/ our two priests. We even had a mini mtg on how to up engagement on FB :-) Tuesday October 1, 2013 9:40 Conductor222

9:40	Marcus A. Cylar@pastorcylar #expert -> MT @JustinWise #chsocm If you want to help churches with social media, show them practically how to do it. No theory, just action Tuesday October 1, 2013 9:40 pastorcylar

9:40	Angela@mnplatypus @MeredithGould @JustinWise #chsocm I understand the value of strategy, but I never would have got started without just jumping in Tuesday October 1, 2013 9:40 mnplatypus

9:40	Paul Steinbrueck@paulsteinbrueck Seems like lots of folks think measuring #sm results is a good idea, but not many churches are actually doing it. #chsocm Tuesday October 1, 2013 9:40 paulsteinbrueck

9:40	Creative Comm@creativecomm_co @paulsteinbrueck we have done both. Community surveys are more like assessments when it boils down to it. #ChSocM Tuesday October 1, 2013 9:40 creativecomm_co

9:41	kellydouglas@kellydouglas @paulsteinbrueck hard to get them to measure what they are barely doing #chsocm Tuesday October 1, 2013 9:41 kellydouglas

9:41	Katy Dunigan@kdunigan @singingcarolyn @justindevore @MeredithGould HAHA! I was just about to recommend that book too! #chsocm Tuesday October 1, 2013 9:41 kdunigan

9:41	Paul Steinbrueck@paulsteinbrueck @creativecomm_co Cool! Always glad to here when action has been taken! #chsocm Tuesday October 1, 2013 9:41 paulsteinbrueck

9:41	Jenn DiFrancesco@revjenn @paulsteinbrueck many probably need some sort of rubric for doing so #chsocm Tuesday October 1, 2013 9:41 revjenn

9:41	Paul Steinbrueck@paulsteinbrueck T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is helping with outreach? #chsocm Tuesday October 1, 2013 9:41 paulsteinbrueck

9:41	MeredithGould@MeredithGould @mnplatypus Jumping in to learn the platforms is great, but being useful at the organizational level requires strategy. #chsocm Tuesday October 1, 2013 9:41 MeredithGould

9:42	MeredithGould@MeredithGould T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is helping with outreach? #chsocm Tuesday October 1, 2013 9:42 MeredithGould

9:42	Chris Sherlock@SquarePeg61 #chsocm I usually try to make at least one post per day to the Parish FB page & have the FB page linked to the Twitter page. Tuesday October 1, 2013 9:42 SquarePeg61

9:42	Caroline Carson@Conductor222 #chsocm We've also upped our search rankings by adding a Foursquare place folks can check into #nerdchurch :-) #andproud Tuesday October 1, 2013 9:42 Conductor222

9:42	kellydouglas@kellydouglas @paulsteinbrueck I would love to do this (sorry I jumped the gun earlier) #chsocm Tuesday October 1, 2013 9:42 kellydouglas

9:42	Paul Steinbrueck@paulsteinbrueck RT @nealffischer T2B: My big special goal is # of viewers on ustream during assembly. I put a ton of effort into #chsocm pointing there. Tuesday October 1, 2013 9:42 paulsteinbrueck

9:42	Neal F. Fischer@nealffischer T3: No we haven't - would like to have a sample card to play with if you don't mind. #chsocm Tuesday October 1, 2013 9:42 nealffischer

9:43	Tom Cooperider@tomcooperider Anyone doing online services with FB log in - we working to make this next step #chsocm Tuesday October 1, 2013 9:43 tomcooperider

9:43	PetreyDish.Com@PetreyDishCom YES! RT @paulsteinbrueck: T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is... #chsocm Tuesday October 1, 2013 9:43 PetreyDishCom

9:44	kellydouglas@kellydouglas T3- I also think this is a great way to 'gently' remind members what is available for them on sm #chsocm Tuesday October 1, 2013 9:44 kellydouglas

9:44	Paul Steinbrueck@paulsteinbrueck RT @nealffischer would like to have a sample card to play with if you don't mind. // Great idea. I will try 2 scan # share 1 this wk.#chsocm Tuesday October 1, 2013 9:44 paulsteinbrueck

9:44	Jen Sandmann@jensandmann T3- Good idea. Hoping we start using communication cards - will ask to add that. #chsocm Tuesday October 1, 2013 9:44 jensandmann

9:44	Creative Comm@creativecomm_co After starting these measurements, it actually helped us bring our “reaching” mentality into focus, visionally, as a church. #chsocm Tuesday October 1, 2013 9:44 creativecomm_co

9:44	MeredithGould@MeredithGould T3 Would be a great to have "how did you hear about us" & "what inspired you to visit us" part of the church's culture. #chsocm Tuesday October 1, 2013 9:44 MeredithGould

9:44	Carolyn Clement@singingcarolyn T3: Also, in asking newcomers, most have checked out Facebook page and website. (not so many Twitter...) #chsocm Tuesday October 1, 2013 9:44 singingcarolyn

9:44	Paul Steinbrueck@paulsteinbrueck @PetreyDishCom Awesome! Any good insight from them you can share with us? #chsocm Tuesday October 1, 2013 9:44 paulsteinbrueck

9:45	Tom Cooperider@tomcooperider T3 absolutely, as well as trained hospitality team to ask that Q - website most important behind word of mouth - FB next step 4 us #chsocm Tuesday October 1, 2013 9:45 tomcooperider

9:45	Katy Dunigan@kdunigan @nealffischer I would like a sample card as well, if there is one available! #chsocm Tuesday October 1, 2013 9:45 kdunigan

9:45	Paul Steinbrueck@paulsteinbrueck RT @MeredithGould T3 Would b great 2 have "how did you hear about us" & "what inspired you to visit us" part of the church's culture #chsocm Tuesday October 1, 2013 9:45 paulsteinbrueck

9:45	Carolyn Clement@singingcarolyn @Conductor222 We do 4Sq too! Imagine my surprise when I was ousted as mayor...by an 8 o'clocker! #chsocm Tuesday October 1, 2013 9:45 singingcarolyn

9:46	Justin Wise@JustinWise It’s truth #chsocm — RT @scottballard: @JustinWise huge compliment. Thanks! Tuesday October 1, 2013 9:46 JustinWise

9:46	PetreyDish.Com@PetreyDishCom I know we do. Don't know results. Can find out Th! RT @paulsteinbrueck: Awesome! Any good insight from them you can share with us? #chsocm Tuesday October 1, 2013 9:46 PetreyDishCom

9:46	Paul Steinbrueck@paulsteinbrueck @MeredithGould That's always one of my first ?s I ask when I meet someone new. #chsocm Tuesday October 1, 2013 9:46 paulsteinbrueck

9:46	MeredithGould@MeredithGould T3 Meta-level: this is an issue of church culture: are truly welcoming or is that just tagline blather? #chsocm Tuesday October 1, 2013 9:46 MeredithGould

9:46	kellydouglas@kellydouglas most of our members still think of twitter as the "what I had for lunch" platform #chsocm Tuesday October 1, 2013 9:46 kellydouglas

9:47	Jen Sandmann@jensandmann T3: We are starting a Visitor Concierge program. Will have them ask "how did you find us..." #chsocm Tuesday October 1, 2013 9:47 jensandmann

9:47	Jenn DiFrancesco@revjenn @singingcarolyn @Conductor222 that is awesome...i would love to ousted by a regular attendee #chsocm Tuesday October 1, 2013 9:47 revjenn

9:47	MeredithGould@MeredithGould @kellydouglas I have a great response to that complaint when it gets trotted out in workshops. #chsocm Tuesday October 1, 2013 9:47 MeredithGould

9:47	Tim Spalding@librarythingtim @MeredithGould may be different for urban Catholic church—somewhat less church shopping. Also our cards must be bi- or tri-lingual #chsocm Tuesday October 1, 2013 9:47 librarythingtim

9:47	Neal F. Fischer@nealffischer @singingcarolyn @Conductor222 I usually get ousted as mayor by some of the outside folks using our building AA, Scouts etc. #chsocm Tuesday October 1, 2013 9:47 nealffischer

9:47	Paul Steinbrueck@paulsteinbrueck @PetreyDishCom Sure! I'd love to hear any insight you can share! #chsocm Tuesday October 1, 2013 9:47 paulsteinbrueck

9:47	kellydouglas@kellydouglas @MeredithGould please share! #chsocm Tuesday October 1, 2013 9:47 kellydouglas

9:48	Beth Felice@bfelice Waves at the #chsocm gathering. Looks great &sorry to miss. Whoa, it's @RandallCurtis! We're looking forward to your presentation Saturday. Tuesday October 1, 2013 9:48 bfelice

9:48	PetreyDish.Com@PetreyDishCom Will do! RT @paulsteinbrueck: Sure! I'd love to hear any insight you can share! #chsocm Tuesday October 1, 2013 9:48 PetreyDishCom

9:48	Paul Steinbrueck@paulsteinbrueck T4: Has your church ever used a congregational survey to evaluate the impact #sm is having? If so, what'd u learn? If not, why not? #chsocm Tuesday October 1, 2013 9:48 paulsteinbrueck

9:48	Jenn DiFrancesco@revjenn Our visitor cards are completely outdated. They include website but no mention of blogs or FB #chsocm Tuesday October 1, 2013 9:48 revjenn

9:48	Neal F. Fischer@nealffischer @kellydouglas mmm lunch! I like lunch #chsocm Tuesday October 1, 2013 9:48 nealffischer

9:48	Creative Comm@creativecomm_co T3: You bet! We also include in our follow up email of first timers a short survey that is emailed to staff. #chsocm Tuesday October 1, 2013 9:48 creativecomm_co

9:49	MeredithGould@MeredithGould @librarythingtim Only bi-or tri-lingual? I once worked on a RC diocesan synod where we had to produce prayer cards in 7 languages! #chsocm Tuesday October 1, 2013 9:49 MeredithGould

9:49	Steve Kenow@skenow T4 surveys - yes. Re: #sm - no #chsocm Tuesday October 1, 2013 9:49 skenow

9:49	Tim Spalding@librarythingtim @MeredithGould The best social media is real-world. Give me a welcoming after-mass coffee-and-donuts, not a survey. #chsocm Tuesday October 1, 2013 9:49 librarythingtim

9:49	MeredithGould@MeredithGould T4: Has your church ever used a congregational survey to evaluate the impact #sm is having? If so, what'd u learn? If not, why not? #chsocm Tuesday October 1, 2013 9:49 MeredithGould

9:49	kellydouglas@kellydouglas @nealffischer lunch is a winner, especially if there is bacon. #chsocm Tuesday October 1, 2013 9:49 kellydouglas

9:49	MeredithGould@MeredithGould T4 I've been routinely adding a very brief #chsocm survey to the websites I've been working on. Tuesday October 1, 2013 9:49 MeredithGould

9:50	Tim Spalding@librarythingtim @MeredithGould Heh. Yeah. Most of our "others" also speak French. But you see my point—going to have surveys in 7 languages? #chsocm Tuesday October 1, 2013 9:50 librarythingtim

9:50	Jen Sandmann@jensandmann T4: sort of. It was included in a larger survey so a bit lost. Might have to try a stand-alone. #chsocm Tuesday October 1, 2013 9:50 jensandmann

9:50	kellydouglas@kellydouglas @MeredithGould example? #chsocm Tuesday October 1, 2013 9:50 kellydouglas

9:50	Paul Steinbrueck@paulsteinbrueck RT @creativecomm_co T3: We include in our follow up email of first timers a short survey that is emailed to staff. // Great idea! #chsocm Tuesday October 1, 2013 9:50 paulsteinbrueck

9:50	Neal F. Fischer@nealffischer T4: we've done some online surveys. mixed results. best results were around our email newsletters. #chsocm Tuesday October 1, 2013 9:50 nealffischer

9:50	Tom Cooperider@tomcooperider We do survey of new comers - but might add SM question #chsocm Tuesday October 1, 2013 9:50 tomcooperider

9:50	MeredithGould@MeredithGould @kellydouglas Remind me after the chat & I'll send you a link. #chsocm Tuesday October 1, 2013 9:50 MeredithGould

9:51	Paul Steinbrueck@paulsteinbrueck @nealffischer Good point. Seems like 4 best participation needs to be online, email & in service. #chsocm Tuesday October 1, 2013 9:51 paulsteinbrueck

9:51	PetreyDish.Com@PetreyDishCom We send hand written notes to 1st timers RT @creativecomm_co: T3: You bet! We also include in our follow up email of first timers... #chsocm Tuesday October 1, 2013 9:51 PetreyDishCom

9:51	Caroline Carson@Conductor222 #chsocm T4 Nope, but maybe I will propose it soon! Tuesday October 1, 2013 9:51 Conductor222

9:51	Creative Comm@creativecomm_co T4: Not so much with congregational #sm in surveys. There’s the occasional Facebook poll on FB to help w/ that #chsocm Tuesday October 1, 2013 9:51 creativecomm_co

9:52	Paul Steinbrueck@paulsteinbrueck @tomcooperider Do you ask them how they heard about your church? #chsocm Tuesday October 1, 2013 9:52 paulsteinbrueck

9:53	Caroline Carson@Conductor222 #chsocm I did a favorite hymn survey once. I got two 1-hymn responses & a 3-page letter filled w/ hymns that I "should be doing" :-) Tuesday October 1, 2013 9:53 Conductor222

9:53	Paul Steinbrueck@paulsteinbrueck @PetreyDishCom LOL! I usually participate in both chats. #chsocm Tuesday October 1, 2013 9:53 paulsteinbrueck

9:54	MeredithGould@MeredithGould @kdunigan @kellydouglas Of course, but I'll probably forget. #old-ish #chsocm Tuesday October 1, 2013 9:54 MeredithGould

9:54	Paul Steinbrueck@paulsteinbrueck @tomcooperider Do you have any %s you can share? #chsocm Tuesday October 1, 2013 9:54 paulsteinbrueck

9:54	MeredithGould@MeredithGould @revjenn Yes, it's possible to over-survey people BUT bigger problem is surveys that are poorly crafted #chsocm Tuesday October 1, 2013 9:54 MeredithGould

9:54	PetreyDish.Com@PetreyDishCom I know and have no idea how you do it! RT @paulsteinbrueck: LOL! I usually participate in both chats. #chsocm #ChatOverload Tuesday October 1, 2013 9:54 PetreyDishCom

9:55	Paul Steinbrueck@paulsteinbrueck @revjenn Possibly. Probably depends how often, how long, how many asks per survey. #chsocm Tuesday October 1, 2013 9:55 paulsteinbrueck

9:55	Caroline Carson@Conductor222 @revjenn #chsocm Good ques. I think sometimes we over-announce things in the service and they might glaze over, esp if it's a Saints gameday Tuesday October 1, 2013 9:55 Conductor222

9:55	MeredithGould@MeredithGould Loving tonight's #chsocm chat! AND missing @reckshow and @rev_david Tuesday October 1, 2013 9:55 MeredithGould

9:55	Jenn DiFrancesco@revjenn @MeredithGould I probably need a lesson in survey crafting :) #chsocm Tuesday October 1, 2013 9:55 revjenn

9:56	Paul Steinbrueck@paulsteinbrueck Holy Schnikies, we're at 5 'til. Final tweets of wisdom or inspiration concerning measuring & evaluating the effectiveness of #ChSocM? Tuesday October 1, 2013 9:56 paulsteinbrueck

9:56	MeredithGould@MeredithGould @revjenn Crafting surveys comes with the education/training in Sociology. #chsocm Tuesday October 1, 2013 9:56 MeredithGould

9:56	Shannan Vance-Ocampo@svanceocampo @revjenn We've switched to doing surveys that are crafted through appreciative inquiry. #chsocm Tuesday October 1, 2013 9:56 svanceocampo

9:56	Jenn DiFrancesco@revjenn @Conductor222 hahah we have that same problem when the Ravens play #chsocm Tuesday October 1, 2013 9:56 revjenn

9:56	Jen Sandmann@jensandmann @MeredithGould @revjenn I would also add lack of follow-up with surveys that are designed for action but aren't acted on. #chsocm Tuesday October 1, 2013 9:56 jensandmann

9:57	Paul Steinbrueck@paulsteinbrueck RT @MeredithGould It's possible to over-survey people BUT bigger problem is surveys that are poorly crafted #chsocm Tuesday October 1, 2013 9:57 paulsteinbrueck

9:57	MeredithGould@MeredithGould @jensandmann @revjenn Yes, that too. Ignoring data. Wastful! #chsocm Tuesday October 1, 2013 9:57 MeredithGould

9:57	Tim Spalding@librarythingtim @chocsm Tangential but you know. Did any of those vertical SNs for churches work, deliver something, or is it just FB, etc. #chsocm Tuesday October 1, 2013 9:57 librarythingtim

9:57	Jenn DiFrancesco@revjenn @svanceocampo tell me more #chsocm Tuesday October 1, 2013 9:57 revjenn

9:57	kellydouglas@kellydouglas @revjenn @Conductor222 yeah, not so much with the falcons shhhhhh #chsocm Tuesday October 1, 2013 9:57 kellydouglas

9:58	Jenn DiFrancesco@revjenn @jensandmann @MeredithGould amen to that #chsocm Tuesday October 1, 2013 9:58 revjenn

9:58	Paul Steinbrueck@paulsteinbrueck @MeredithGould @revjenn IMO, ppl are more receptive to surveys if you share the results w them too. Share the insight! #chsocm Tuesday October 1, 2013 9:58 paulsteinbrueck

9:58	Randall Curtis@RandallCurtis Heard the NPR Media digital media person say "you should eval every quarter who owns a media and close if the answer is no one #chsocm Tuesday October 1, 2013 9:58 RandallCurtis

9:58	MeredithGould@MeredithGould RT @paulsteinbrueck IMO, ppl are more receptive to surveys if you share the results w them too. Share the insight! #chsocm Tuesday October 1, 2013 9:58 MeredithGould

9:59	Caroline Carson@Conductor222 #chsocm Thoughts: Q. To tweet or not to tweet? A. Definitely tweet! Also, I'm always inspired by all the discussion! Thanks y'all :-) Tuesday October 1, 2013 9:59 Conductor222

9:59	Jenn DiFrancesco@revjenn @paulsteinbrueck @MeredithGould what's the best way to share the info gathered? #chsocm Tuesday October 1, 2013 9:59 revjenn

9:59	Shannan Vance-Ocampo@svanceocampo @revjenn @MeredithGould ask questions that get people to answer appreciatively and gets them to refer to core values as they respond #chsocm Tuesday October 1, 2013 9:59 svanceocampo

9:59	MeredithGould@MeredithGould Final thoughts: Contribute more than you receive. Don't make Jesus weep. #chsocm Tuesday October 1, 2013 9:59 MeredithGould

10:00

kellydouglas@kellydouglas RT @MeredithGould Final thoughts: Contribute more than you receive. Don't make Jesus weep. #chsocm Tuesday October 1, 2013 10:00 kellydouglas

10:00

MeredithGould@MeredithGould @svanceocampo @revjenn Right. #chsocm Tuesday October 1, 2013 10:00 MeredithGould

10:00

Paul Steinbrueck@paulsteinbrueck I would just challenge us all to do the hard work of seting specific goals & measuring them. & #chsocm Tuesday October 1, 2013 10:00 paulsteinbrueck

10:00

Shannan Vance-Ocampo@svanceocampo @revjenn @MeredithGould we did this at our last presby mtg. It went pretty well. But on the first try got lower response rate... #chsocm Tuesday October 1, 2013 10:00 svanceocampo

10:00

MeredithGould@MeredithGould RT @paulsteinbrueck I would just challenge us all to do the hard work of seting specific goals &measuring them. & #chsocm Tuesday October 1, 2013 10:00 MeredithGould

10:00

Jenn DiFrancesco@revjenn @Conductor222 @kdunigan great idea #chsocm Tuesday October 1, 2013 10:00 revjenn

10:00

Paul Steinbrueck@paulsteinbrueck We're at the top of the hour so I'll close us out with prayer but feel free to continue chatting. I'll hang around. #chsocm Tuesday October 1, 2013 10:00 paulsteinbrueck

10:01

Paul Steinbrueck@paulsteinbrueck Heavenly Father, thank you for the being a part of our conversation this evening. #chsocm Tuesday October 1, 2013 10:01 paulsteinbrueck

10:01

Shannan Vance-Ocampo@svanceocampo @revjenn @MeredithGould ....that with traditional surveys that just encouraged complaints without real constructive feedback. #chsocm Tuesday October 1, 2013 10:01 svanceocampo

10:01

MeredithGould@MeredithGould RT @paulsteinbrueck Heavenly Father, thank you for the being a part of our conversation this evening. #chsocm Tuesday October 1, 2013 10:01 MeredithGould

10:01

Paul Steinbrueck@paulsteinbrueck Give us the wisdom and courage to not just talk about church social media but to take action as you lead us. #chsocm Tuesday October 1, 2013 10:01 paulsteinbrueck

10:01

Neal F. Fischer@nealffischer Final Thought - Keep Calm... Forget that Get Rowdy and #Buctober On! Thanks for a great #chsocm chat. Tuesday October 1, 2013 10:01 nealffischer

10:01

MeredithGould@MeredithGould RT @paulsteinbrueck Give us the wisdom and courage to not just talk about church social media but to take action as you lead us. #chsocm Tuesday October 1, 2013 10:01 MeredithGould

10:01

Paul Steinbrueck@paulsteinbrueck Bless those who work 2 connect & communicate within their local church, oft behind the scenes w no recognition. Give them rest. Amen #chsocm Tuesday October 1, 2013 10:01 paulsteinbrueck

10:01

Shannan Vance-Ocampo@svanceocampo @revjenn @MeredithGould we do it as a paper handout at meeting and follow up with survey monkey the next day, 6X/year. #chsocm Tuesday October 1, 2013 10:01 svanceocampo

10:01

Creative Comm@creativecomm_co It was creating joining you all tonight. Thankful for you and your love for God, people and all things #ChSocM :) Tuesday October 1, 2013 10:01 creativecomm_co

10:02

Paul Steinbrueck@paulsteinbrueck The transcript of tonight’s chat will be posted on churchsocmed.blogspot.com within a few hours. #chsocm Tuesday October 1, 2013 10:02 paulsteinbrueck

10:02

kellydouglas@kellydouglas tonight's chat was awesome. I always learn so much. thank you #chsocm community Tuesday October 1, 2013 10:02 kellydouglas

10:02

Tom Cooperider@tomcooperider Goodnight all (Red's losing) Thx for interesting time #ChSocM Tuesday October 1, 2013 10:02 tomcooperider

10:02

Creative Comm@creativecomm_co It was great joining you all tonight. Thankful for you and your love for God, people and all things #ChSocM :) Tuesday October 1, 2013 10:02 creativecomm_co

10:02

MeredithGould@MeredithGould @paulsteinbrueck Totally wonderful chat. I'm energized! #chsocm Tuesday October 1, 2013 10:02 MeredithGould

10:02

Paul Steinbrueck@paulsteinbrueck Subscribe to our blog & you’ll receive transcripts automagically. churchsocmed.blogspot.com. #chsocm Tuesday October 1, 2013 10:02 paulsteinbrueck

10:02

Seth Hinz@sethhinz Pretty solid #chsocm chat tonight. Left me wanting a list of resources. Too many to list. #favoritetoyoufavoritetoyouandyou #Oprah Tuesday October 1, 2013 10:02 sethhinz

10:03

Paul Steinbrueck@paulsteinbrueck RT @kellydouglas tonight's chat was awesome. I always learn so much. thank you #chsocm community //Awesome! Love to hear that! Tuesday October 1, 2013 10:03 paulsteinbrueck

10:03

Paul Steinbrueck@paulsteinbrueck @sethhinz What kind of resouces specifically? #chsocm Tuesday October 1, 2013 10:03 paulsteinbrueck

10:03

Carolyn Clement@singingcarolyn Great chat tonight, @paulsteinbrueck! Really great hearing from everyone. So happy to see new folks each week! #chsocm Tuesday October 1, 2013 10:03 singingcarolyn

10:03

Shannan Vance-Ocampo@svanceocampo @MeredithGould it requires those participating to think, divulge their dreams rather than complain, checkout or duck responsiblity. #chsocm Tuesday October 1, 2013 10:03 svanceocampo

10:04

Shannan Vance-Ocampo@svanceocampo @MeredithGould @revjenn we had I think 8 questions this time. all related to core values and how they were lived out in mtg. #chsocm Tuesday October 1, 2013 10:04 svanceocampo

10:04

Angela@mnplatypus @Denise205 @DanOnRadio #chsocm Some of our most popular content engages both current and former members. I don't consider the foreigners. Tuesday October 1, 2013 10:04 mnplatypus

10:04

Caroline Carson@Conductor222 #chsocm "Dream not of today" Have a great week y'all! :-) pic.twitter.com/PhFFZfN2VB Tuesday October 1, 2013 10:04 Conductor222

10:04

Carolyn Clement@singingcarolyn Ditto -> RT @kellydouglas tonight's chat was awesome. I always learn so much. thank you #chsocm community Tuesday October 1, 2013 10:04 singingcarolyn

10:04

Paul Steinbrueck@paulsteinbrueck RT @singingcarolyn Really great hearing from everyone. So happy to see new folks each week! //Yes, thx 2 all who participated 2nite #chsocm Tuesday October 1, 2013 10:04 paulsteinbrueck

 

 

The topics:

Albert Einstein once said, “Not everything that counts can be counted and not everything that can be counted counts...”
T1: Do you think church social media is something that can be measured and evaluated numerically? Why or why not?
T2: How do you evaluate the effectiveness of your church social media?
T2b: Do you have specific goals or metrics you track on a regular basis? If so, what?
T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is helping with outreach?
T4: Has your church ever used a congregational survey to evaluate the impact #sm is having? If so, what'd you learn? If not, why not?

This week's chat moderated by Paul Steinbrueck (@paulsteinbrueck)