Tuesday, October 1, 2013

Church Social Media Chat: Can Effectiveness be Measured and Evaluated Numerically?

This week we chatted about measuring and evaluating
the effectiveness of church social media. 
Whether, how, and why to do it.

 #ChSocM Tweetchat (10/01/13)(10/01/2013) 
9:00
Welcome to our weekly church and social media (#chsocm) chat, especially those joining for the first time.
Tuesday October 1, 2013 9:00 paulsteinbrueck
9:00
Aaaaand I'm blocking SPAMbots as quickly as they show up! #chsocm
Tuesday October 1, 2013 9:00 MeredithGould
9:01
Tuesday October 1, 2013 9:01 MeredithGould
9:01
In spite of the government shutdown and the suspension of #pandacam, #chsocm will continue tonight. Ready to join in?
Tuesday October 1, 2013 9:01 skenow
9:01
Tuesday October 1, 2013 9:01 kellydouglas
9:02
Tuesday October 1, 2013 9:02 paulsteinbrueck
9:02
really looking forward to tonight's chat topic. glad the interwebs are still running #chsocm
Tuesday October 1, 2013 9:02 kellydouglas
9:02
Tuesday October 1, 2013 9:02 ac1yg5cpj
9:02
Supper still in the oven so maybe I can make it to at least a little bit of #chsocm !
Tuesday October 1, 2013 9:02 mnplatypus
9:02
@skenow Fortunately #chsocm not staff by non-essential gov't personnel ;)
Tuesday October 1, 2013 9:02 paulsteinbrueck
9:03
Tuesday October 1, 2013 9:03 Denise205
9:03
@paulsteinbrueck does that mean we're essential gov't personnel? #chsocm
Tuesday October 1, 2013 9:03 skenow
9:03
Tuesday October 1, 2013 9:03 MeredithGould
9:04
Let's try this again. I haven't been here in a while but have a night free tonight #chsocm
Tuesday October 1, 2013 9:04 RandallCurtis
9:04
If this is your first tweetchat ever, please do not get discouraged by the pace! A transcript will be available #chsocm
Tuesday October 1, 2013 9:04 paulsteinbrueck
9:04
@singingcarolyn You'll curse the day that starts to happen #chsocm
Tuesday October 1, 2013 9:04 MeredithGould
9:05
Tuesday October 1, 2013 9:05 paulsteinbrueck
9:05
@RandallCurtis Wow! Look who is here! Welcome back! #chsocm
Tuesday October 1, 2013 9:05 MeredithGould
9:05
We always open this chat with prayer before moving on with self-introductions. Let us pray: #ChSocM
Tuesday October 1, 2013 9:05 paulsteinbrueck
9:05
I'm new to this. Did it go through? #chsocm
Tuesday October 1, 2013 9:05 ac1yg5cpj
9:05
<kneeling> {not really} #chsocm
Tuesday October 1, 2013 9:05 MeredithGould
9:05
Almighty God, we praise you for your abiding presence everywhere including virtual space. #chsocm
Tuesday October 1, 2013 9:05 paulsteinbrueck
9:06
@ac1yg5cpj Hi there! Great seeing you here! Welcome. #chsocm
Tuesday October 1, 2013 9:06 singingcarolyn
9:06
We thank you for the opportunity to connect and converse w others passionate about connecting the local church through social media. #chsocm
Tuesday October 1, 2013 9:06 paulsteinbrueck
9:06
@ac1yg5cpj I see your tweet. Welcome to #chsocm
Tuesday October 1, 2013 9:06 Denise205
9:06
We ask your Holy Spirit to inspire tonight’s conversation & guide us as we move forward in love & service. Amen. #chsocm
Tuesday October 1, 2013 9:06 paulsteinbrueck
9:06
Tuesday October 1, 2013 9:06 chsocm
9:07
Tuesday October 1, 2013 9:07 RevWeb
9:07
Next up: self-introductions. In addition to church affiliation, tell everyone how you currently use social media. #chsocm
Tuesday October 1, 2013 9:07 paulsteinbrueck
9:07
Tuesday October 1, 2013 9:07 kellydouglas
9:07
Tuesday October 1, 2013 9:07 MeredithGould
9:07
First time, sounded interesting (& Reds losing) #chsocm
Tuesday October 1, 2013 9:07 tomcooperider
9:08
@ac1yg5cpj Yes, you're here. You can try following the conversation here if you want: twubs.com/chsocm. I find it much easier. #chsocm
Tuesday October 1, 2013 9:08 singingcarolyn
9:08
@MeredithGould Hi sweetie. Nice to see you here. #chsocm
Tuesday October 1, 2013 9:08 RevWeb
9:08
Tuesday October 1, 2013 9:08 Denise205
9:08
@paulsteinbrueck Dan Sealana: Catholic, on Twitter and FB, and help run parish FB page. #chsocm
Tuesday October 1, 2013 9:08 DanOnRadio
9:09
BTW, it is within the #chsocm rules to have the Pirates/Reds game on in the background during chat. ;)
Tuesday October 1, 2013 9:09 paulsteinbrueck
9:09
< communications consultant, digital strategist, author, sociologist, #chsocm chat founder, committed to ecumenism!
Tuesday October 1, 2013 9:09 MeredithGould
9:09
<-Director of Communications @UpstateNYSynod, @ELCA - FB, Twitter, Pinterest, LinkedIn, email and soooo much more. #chsocm
Tuesday October 1, 2013 9:09 nealffischer
9:09
Tuesday October 1, 2013 9:09 paulsteinbrueck
9:09
#Episcopal priest. #Baltimore Md. Using SM to build community, share Good News, & keep in touch with my beloved wife. #chsocm
Tuesday October 1, 2013 9:09 RevWeb
9:09
Work on Web content for Catholic publisher in Chicago. Twitter and blogging are my personal soc media choices. #chsocm
Tuesday October 1, 2013 9:09 Denise205
9:10
Tom Cooperider Fayetteville Christian FB Twitter Instagram sr pastor #chsocm
Tuesday October 1, 2013 9:10 tomcooperider
9:10
I'm Angela. Congregational communicator in an ELCA congregation near Minneapolis. We most use FB pinterest @table  and twitter #chsocm
Tuesday October 1, 2013 9:10 mnplatypus
9:10
Tuesday October 1, 2013 9:10 MeredithGould
9:10
I'm a (not provided) Minnesotan, looking for (not provided) stuff on the web. #chsocm
Tuesday October 1, 2013 9:10 skenow
9:10
@paulsteinbrueck not background noise here. I haven't heard a baseball crowd this loud in my memory. #Buctober #chsocm
Tuesday October 1, 2013 9:10 nealffischer
9:10
We will assume tweets during this chat yours & do not represent your church or organization unless you are the Pope. #chsocm
Tuesday October 1, 2013 9:10 paulsteinbrueck
9:10
<fledgling communciations coach. Presbyterian by marriage. social media dependent. mom of hitch #chsocm
Tuesday October 1, 2013 9:10 kellydouglas
9:11
RT @paulsteinbrueck We assume tweets during this chat yours & do not represent your church or organization unless you are the Pope. #chsocm
Tuesday October 1, 2013 9:11 MeredithGould
9:11
@skenow Funny and yet...not. (not provided) extra commentary. #chsocm
Tuesday October 1, 2013 9:11 Denise205
9:11
Tuesday October 1, 2013 9:11 MeredithGould
9:11
Kindly remember that we’re here to share with & support one another. If you want to spam or be rude, do it privately. #chsocm
Tuesday October 1, 2013 9:11 paulsteinbrueck
9:11
@paulsteinbrueck If my parish saw my social media I'd no longer be doing their social media. :-) #chsocm
Tuesday October 1, 2013 9:11 DanOnRadio
9:11
@paulsteinbrueck Oooo, is @Pontifex participating in #chsocm tonight? Cuz that would be cool! ;)
Tuesday October 1, 2013 9:11 rev_heather
9:12
Tuesday October 1, 2013 9:12 paulsteinbrueck
9:12
Dio of AR youth and Young Adult guy and writer for theholygeek.com about.me/randall.curtis #chsocm
Tuesday October 1, 2013 9:12 RandallCurtis
9:12
@paulsteinbrueck #chsocm because spammers and rude people are considerate like that :p
Tuesday October 1, 2013 9:12 mnplatypus
9:12
<~~ Moderating 2nite, co-founder of @OurChurchDotCom, blogger at Christian Web Trends, Elder of a CMA church in Clearwater, FL #chsocm
Tuesday October 1, 2013 9:12 paulsteinbrueck
9:12
Tuesday October 1, 2013 9:12 MeredithGould
9:12
Soprano and sm pusher @TrinityTville in CT. Enjoying all the usual channels plus snapchat & others. Teaching parents about sm. #chsocm
Tuesday October 1, 2013 9:12 singingcarolyn
9:12
#elca communicator #BrandAmbassador and -again- split personality as I go between this and my "day job" #ChSocM
Tuesday October 1, 2013 9:12 jensandmann
9:13
Web/media for @miLCMS and trying to learn all I can to help LCMS churches #chsocm
Tuesday October 1, 2013 9:13 sethhinz
9:13
@Denise205 hopefully, people will get back to basics and do content right, instead of (not provided) #chsocm
Tuesday October 1, 2013 9:13 skenow
9:13
@mnplatypus Yes, like having a designated protesting area, right? #chsocm
Tuesday October 1, 2013 9:13 paulsteinbrueck
9:13
@seashellseller Welcome to 21st century communications with one's spousal unit. #chsocm @MeredithGould
Tuesday October 1, 2013 9:13 RevWeb
9:13
Anglican priest in Toronto. Blog, tweet, fb... #chsocm
Tuesday October 1, 2013 9:13 rev_heather
9:13
OK, that should cover the preliminaries. Ready to jump into tonight's topic? #chsocm
Tuesday October 1, 2013 9:13 paulsteinbrueck
9:14
I'm going to try and keep up with #chsocm tonight! #uccan minister @DHUChurch Vancouver, BC, Ca-na-daaaa
Tuesday October 1, 2013 9:14 RchrdBott
9:14
@skenow I believe in doing content right, but keywords can be helps in knowing what content people want. #chsocm
Tuesday October 1, 2013 9:14 Denise205
9:14
This is @Karina_L tweeting from @creativecomm_co :) non denom; using social media to support and encourage you all in comm ministry #chsocm
Tuesday October 1, 2013 9:14 creativecomm_co
9:14
Tuesday October 1, 2013 9:14 sethhinz
9:14
<--- Former pastor, building socmed for @ETS_Detroit, studying role of socmed in building community for DMin #chsocm
Tuesday October 1, 2013 9:14 pastorcylar
9:15
Big crowd tonight! Awesome! #chsocm
Tuesday October 1, 2013 9:15 paulsteinbrueck
9:15
Vestry Communications Committee Chair, maintenance of Parish FB/Twitter, co-administrator of Parish web site. #chsocm
Tuesday October 1, 2013 9:15 SquarePeg61
9:15
Tonight’s topic: measuring the success of your church’s website & social media. Pre-reading: ow.ly/poMDU #chsocm
Tuesday October 1, 2013 9:15 paulsteinbrueck
9:15
Tuesday October 1, 2013 9:15 MeredithGould
9:15
@RevWeb @MeredithGould #chsocm oh we are sitting on the same sofa!
Tuesday October 1, 2013 9:15 seashellseller
9:15
Though I guess now it's too late for "pre" reading. ;) #chsocm
Tuesday October 1, 2013 9:15 paulsteinbrueck
9:15
Thanks for reminding me, @paulsteinbrueck. Gotta turn the game on... #chsocm
Tuesday October 1, 2013 9:15 pastorcylar
9:16
@paulsteinbrueck great content in that homework assignment #chsocm
Tuesday October 1, 2013 9:16 kellydouglas
9:16
T1: Albert Einstein once said, “Not everything that counts can be counted and not everything that can be counted counts...” #chsocm
Tuesday October 1, 2013 9:16 paulsteinbrueck
9:16
@Denise205 I used them to focus topics for content, but not for search results. BTW, there are ways to still figure out intent #chsocm
Tuesday October 1, 2013 9:16 skenow
9:16
T1: Do you think church social media is something that can be measured and evaluated numerically? Why or why not? #chsocm
Tuesday October 1, 2013 9:16 paulsteinbrueck
9:17
Anonymous Anglican Vlogger in Edmonton, Alberta, Canada. #chsocm
Tuesday October 1, 2013 9:17 MapleAnglican
9:17
Tuesday October 1, 2013 9:17 sethhinz
9:17
T1: Do you think church social media is something that can be measured and evaluated numerically? Why or why not? #chsocm
Tuesday October 1, 2013 9:17 MeredithGould
9:17
@kellydouglas @paulsteinbrueck umm, the dog ate my homework? There was homework? #chsocm
Tuesday October 1, 2013 9:17 skenow
9:17
T1 No. Maybe. It depends. #chsocm
Tuesday October 1, 2013 9:17 MeredithGould
9:18
RT @paulsteinbrueck: T1: Do you think church social media is something that can be measured and evaluated numerically? Why/why not? #chsocm
Tuesday October 1, 2013 9:18 ChristianWebRes
9:18
@sethhinz Fortunately there are no grades here & u can make up anytime you like. :) - #chsocm
Tuesday October 1, 2013 9:18 paulsteinbrueck
9:18
Homework? I finally make it to a #chsocm and missed there was HW!?!
Tuesday October 1, 2013 9:18 Denise205
9:18
T1 For community building, probably not b/c it takes a long time & difficult to identify all touch points via #chsocm
Tuesday October 1, 2013 9:18 MeredithGould
9:18
T1: Both Yes and No. I mean there are certainly measurables. There are also times we touch lives and won't be able to quantify it #chsocm
Tuesday October 1, 2013 9:18 nealffischer
9:18
@sethhinz, it's ok. you know where to find it. @skenow I have a dog like that too. #hitchdidit #chsocm
Tuesday October 1, 2013 9:18 kellydouglas
9:18
We're a pair of Archbishops coming to you beyond the grave via the Clairvoyatron 2100. #chsocm
Tuesday October 1, 2013 9:18 ArchbishopsJnT
9:18
Paul, it would take some serious app writing but it sure would be worth the effort. #chsocm
Tuesday October 1, 2013 9:18 ac1yg5cpj
9:18
T1 No. Maybe. It depends. #chsocm (via @MeredithGould) // exactly!
Tuesday October 1, 2013 9:18 mnplatypus
9:19
T1 yes, putting numbers on it is the only way to even begin thinking about measuring effectiveness #chsocm
Tuesday October 1, 2013 9:19 sethhinz
9:19
@Denise205 Not to worry. @paulsteinbrueck won't make you clap erasers #chsocm
Tuesday October 1, 2013 9:19 MeredithGould
9:19
I think you can measure the response in attendance or donations or complaints #chsocm
Tuesday October 1, 2013 9:19 kpieples
9:19
RT @nealffischer T1: Both Yes and No. There r certainly measurables. There r also times we touch lives & won't be able 2 quantify it #chsocm
Tuesday October 1, 2013 9:19 paulsteinbrueck
9:19
How would u measure? #chsocm
Tuesday October 1, 2013 9:19 siennachurch
9:19
Definitely think it CAN be measured just not sure if should be at all times #chsocm
Tuesday October 1, 2013 9:19 revjenn
9:19
Ti measuring what attribute of social media? Effectiveness? Reach? Volume? Clarity? Purpose? #chsocm
Tuesday October 1, 2013 9:19 skenow
9:20
T1 - definitely not always, not sure if even often. Maybe sometimes. #chsocm
Tuesday October 1, 2013 9:20 jensandmann
9:20
T1 Yes, want to see % of attenders who check in through the week Q's, promo's & prayer requests #chsocm
Tuesday October 1, 2013 9:20 tomcooperider
9:20
@RandallCurtis #chsocm but some fans are more valuable than other fans
Tuesday October 1, 2013 9:20 mnplatypus
9:20
T1 I think you need to be prepared to measure, but it's important to not make that the sole qualifier #chsocm
Tuesday October 1, 2013 9:20 kellydouglas
9:20
T1 1st you need to know your goal(s) & what constitutes success, then which measurements would render that data #chsocm
Tuesday October 1, 2013 9:20 MeredithGould
9:21
RT @kellydouglas T1 I think you need to be prepared to measure, but it's important to not make that the sole qualifier #chsocm //good pt
Tuesday October 1, 2013 9:21 paulsteinbrueck
9:21
RT @MeredithGould T1 1st you need to know ur goal(s) &amp; what constitutes success, then which measurements would render that data #chsocm
Tuesday October 1, 2013 9:21 paulsteinbrueck
9:21
Tonight's #chsocm chat is getting going. It's hosted by @paulsteinbrueck & covers measuring success of web & social media. Follow #chsocm KH
Tuesday October 1, 2013 9:21 cmsucks
9:21
@RandallCurtis what are your FB goals? What does that look like? #chsocm
Tuesday October 1, 2013 9:21 revjenn
9:21
Likes and fans don't equal reach though, like, how do I know who's actually engaging? #chsocm
Tuesday October 1, 2013 9:21 siennachurch
9:21
T1 You also need a mechanism for linking measurable response to the platform(s) #chsocm
Tuesday October 1, 2013 9:21 MeredithGould
9:21
@chsocm Late! Tim Spalding. Catholic catechist. Portland, ME. Founder of LibraryThing, cataloging site for book lovers. #chsocm
Tuesday October 1, 2013 9:21 librarythingtim
9:21
@mnplatypus I wonder how many who "like" posts on my parish FB page come to church or if they just grew up there and have affinity. #chsocm
Tuesday October 1, 2013 9:21 DanOnRadio
9:21
@MeredithGould Great point! Goals should b set first. Then use metrics to evaluate if goals r being reached. #chsocm
Tuesday October 1, 2013 9:21 paulsteinbrueck
9:22
Tuesday October 1, 2013 9:22 Denise205
9:22
@MeredithGould perhaps some hyperbole in there... But numbers provide clarity #chsocm
Tuesday October 1, 2013 9:22 sethhinz
9:22
Tuesday October 1, 2013 9:22 revjenn
9:22
@pastorcylar I like to talk about ROO...return on objectives #chsocm
Tuesday October 1, 2013 9:22 MeredithGould
9:22
RT @Denise205 @librarythingtim We welcome latecomers too. // and make them sit in front ;-) #chsocm
Tuesday October 1, 2013 9:22 skenow
9:22
#chsocm really late American teen. Blogger. No other titles. (Except really late, American, and teen)
Tuesday October 1, 2013 9:22 aliveforjesus
9:22
Nice to see visitors to physical building follow up with FB Church page like - easier to connect with them #chsocm
Tuesday October 1, 2013 9:22 tomcooperider
9:23
T1: goals let us know what services you should keep and update and what ones you should close. Not every church needs a Tumblr #chsocm
Tuesday October 1, 2013 9:23 RandallCurtis
9:23
@sethhinz Extreme over-the-top hyperbole! ;-) #chsocm
Tuesday October 1, 2013 9:23 MeredithGould
9:23
@DanOnRadio @mnplatypus What sort of difference might that make for your content? #chsocm
Tuesday October 1, 2013 9:23 Denise205
9:23
@chsocm T1. In ways, more than most online stuff, because after the online measurement, it touches the real world. #chsocm
Tuesday October 1, 2013 9:23 librarythingtim
9:23
Tuesday October 1, 2013 9:23 revjenn
9:24
@DanOnRadio #chsocm I think those still have value if we can help connect them to their faith. Not do much the random foreign followers
Tuesday October 1, 2013 9:24 mnplatypus
9:24
Tuesday October 1, 2013 9:24 pastorcylar
9:24
@Denise205 @mnplatypus I try to make sure I don't use inside baseball Catholic terminology or theology.I keep it real basic. #chsocm
Tuesday October 1, 2013 9:24 DanOnRadio
9:24
@MeredithGould @pastorcylar ROO.. So are we doing what we set out to do... Communicating the way we wanted..? #chsocm
Tuesday October 1, 2013 9:24 sethhinz
9:25
So, it seems like there's concensous that u can't measure everything but we should measure some things. #chsocm
Tuesday October 1, 2013 9:25 paulsteinbrueck
9:25
@MeredithGould I'm intrigued by ROO... #chsocm
Tuesday October 1, 2013 9:25 sethhinz
9:25
@sethhinz Yes and being sure to ask: How would we know we're successful? Timeframe? #chsocm
Tuesday October 1, 2013 9:25 MeredithGould
9:25
I liked the idea of communication cards. Easy to show the older members physical feedback in a form they might find more comforting #chsocm
Tuesday October 1, 2013 9:25 kellydouglas
9:26
@kellydouglas We'll get to that in a little bit. :) #chsocm
Tuesday October 1, 2013 9:26 paulsteinbrueck
9:26
T2: How do you evaluate the effectiveness of your church social media? #chsocm #chsocm
Tuesday October 1, 2013 9:26 paulsteinbrueck
9:26
@paulsteinbrueck Some quantitative, some qualitative. #chsocm
Tuesday October 1, 2013 9:26 singingcarolyn
9:26
@chsocm T1 Answer is undermined by realization that the best social effects are secondary. You don't make them. You catalyzed them. #chsocm
Tuesday October 1, 2013 9:26 librarythingtim
9:26
@sethhinz Read my 1st book about church communications! Ooops, self-promo! #chsocm
Tuesday October 1, 2013 9:26 MeredithGould
9:27
A2 Ask new attendees how they found you #chsocm
Tuesday October 1, 2013 9:27 kpieples
9:27
RT @librarythingtim Te best social effects are secondary. You don't make them. You catalyzed them. #chsocm // Yes!
Tuesday October 1, 2013 9:27 paulsteinbrueck
9:27
@sethhinz Not necessarily. There are qualitative measures to consider. #chsocm
Tuesday October 1, 2013 9:27 MeredithGould
9:27
I have seen surveys but are there examples? #chsocm
Tuesday October 1, 2013 9:27 tomcooperider
9:27
#chsocm Hi everybody, sorry I'm late, grading Baroque Mus History tests :/ :-) Howdy from New Orleans!
Tuesday October 1, 2013 9:27 Conductor222
9:27
@paulsteinbrueck #chsocm quantitative: how many say they came because of_ qualitative: how many have meaning/stay
Tuesday October 1, 2013 9:27 aliveforjesus
9:28
@MeredithGould Come on Gould! Save your self-promos for DMs ;) #chsocm
Tuesday October 1, 2013 9:28 paulsteinbrueck
9:28
T2 Can't evaluate effectiveness until you define effectiveness, quantitatively and qualitatively #chsocm
Tuesday October 1, 2013 9:28 MeredithGould
9:28
Tuesday October 1, 2013 9:28 aliveforjesus
9:28
@paulsteinbrueck No, I'm saving my rudeness for DM's! #chsocm
Tuesday October 1, 2013 9:28 MeredithGould
9:28
Tuesday October 1, 2013 9:28 paulsteinbrueck
9:28
I'm new just checking it out good thoughts here #chsocm
Tuesday October 1, 2013 9:28 siennachurch
9:29
T2: The number of conversations at coffee hour that start "oh hey, didn't I see you comment on x..." #chsocm
Tuesday October 1, 2013 9:29 stynxno
9:29
@siennachurch sm doesn't always have direct reach, but indirect. friend of a friend of a friend. Hard to measure #chsocm
Tuesday October 1, 2013 9:29 jeffwfisher
9:29
@stynxno Do you count & track those conversations? #chsocm
Tuesday October 1, 2013 9:29 paulsteinbrueck
9:29
@sethhinz Are you trying to get me in more trouble with @paulsteinbrueck ? #chsocm
Tuesday October 1, 2013 9:29 MeredithGould
9:29
Tuesday October 1, 2013 9:29 singingcarolyn
9:29
#chsocm If you want to help churches with social media, show them—practically—how to do it. No theory, just action.
Tuesday October 1, 2013 9:29 JustinWise
9:30
T2: Effectiveness to me is interaction and response. Love hearing about something we only posted through social media #chsocm
Tuesday October 1, 2013 9:30 nealffischer
9:30
@paulsteinbrueck I totally should but haven't yet. As a former industrial engineer, I have no excuse to not be doing that. #chsocm
Tuesday October 1, 2013 9:30 stynxno
9:30
RT @MeredithGould: T2 Can't evaluate effectiveness until you define effectiveness, quantitatively and qualitatively #chsocm
Tuesday October 1, 2013 9:30 paulsteinbrueck
9:30
Experiencing #chsocm firsthand by tuning into Kuneo worship at @Uniondallas.
Tuesday October 1, 2013 9:30 bethanystolle
9:30
RT @nealffischer T2: Effectiveness to me is interaction and response. Love hearing about something we only posted thru social media #chsocm
Tuesday October 1, 2013 9:30 MeredithGould
9:31
T2 Speaking of FB building my number of Fans build the number of people I can target Ads to. #chsocm
Tuesday October 1, 2013 9:31 RandallCurtis
9:31
RT @JustinWise: #chsocm If you want to help churches with social media, show them—practically—how to do it. No theory, just action.
Tuesday October 1, 2013 9:31 kellydouglas
9:31
@JustinWise Do you have any excellent examples of #chsocm social media?
Tuesday October 1, 2013 9:31 justindevore
9:31
T2b: Do you have specific goals or metrics you track on a regular basis? If so, what are they? #chsocm
Tuesday October 1, 2013 9:31 paulsteinbrueck
9:31
@MeredithGould Meh. Peril of premature optimization. You'll usually know if if it works in your gut, no? #chsocm
Tuesday October 1, 2013 9:31 librarythingtim
9:31
Oh-Kay. I guess I will be reading the #chsocm hashtag later, typing blog post first.
Tuesday October 1, 2013 9:31 aliveforjesus
9:31
@nealffischer Absolutely, me too! That's the best measure of success! (imho) #chsocm
Tuesday October 1, 2013 9:31 kdunigan
9:32
Tuesday October 1, 2013 9:32 sethhinz
9:32
@RandallCurtis how effective is target ads on FB? #chsocm
Tuesday October 1, 2013 9:32 revjenn
9:32
Facebook is most common way to get prayer requests & questions from people under 40 #chsocm
Tuesday October 1, 2013 9:32 tomcooperider
9:32
@chocsm Speaking of effectiveness, have people found Facebook event advertising to be effective? #chsocm
Tuesday October 1, 2013 9:32 librarythingtim
9:33
@JustinWise Practical advice is good, but to create a flexible and responsive strategy, must understand the "why" too. #chsocm
Tuesday October 1, 2013 9:33 singingcarolyn
9:33
@JustinWise True. Being practical is essential. We'll get 2 the 2 practical examples in the pre-reading blog post in just a bit. #chsocm
Tuesday October 1, 2013 9:33 paulsteinbrueck
9:33
@JustinWise How about developing strategy before taking action? #chsocm
Tuesday October 1, 2013 9:33 MeredithGould
9:33
@tomcooperider As a FB admin, I've been suprised how many people are willing to send very personal prayer requests to the FB page. #chsocm
Tuesday October 1, 2013 9:33 DanOnRadio
9:33
@revjenn Been great for us especially at Christmas and Easter with families attending because of a Facebook Ad only. #chsocm
Tuesday October 1, 2013 9:33 RandallCurtis
9:34
@singingcarolyn @JustinWise Noooo not the why question. That means I have to think :) #chsocm
Tuesday October 1, 2013 9:34 nealffischer
9:34
T2b #chsocm We track what kind of posts do best on FB b/c we can see numbers easily. Twitter, it's basically me for us & Diocesan convention
Tuesday October 1, 2013 9:34 Conductor222
9:34
@MeredithGould @JustinWise there is an idea. Most jump in without one in place and then find they need one :) #chsocm
Tuesday October 1, 2013 9:34 revjenn
9:34
@MeredithGould Do you have examples of a #chsocm sm strategy?
Tuesday October 1, 2013 9:34 justindevore
9:35
RT @MeredithGould @JustinWise How about developing strategy before taking action? //shoot first, pick your target when you hit it #chsocm
Tuesday October 1, 2013 9:35 skenow
9:35
@Conductor222 You're saying you track the FB interactions on each FB post? If so, that's good. #chsocm
Tuesday October 1, 2013 9:35 paulsteinbrueck
9:35
Tuesday October 1, 2013 9:35 revjenn
9:35
T2b: Goal: community engagement regardless of church. Measurement: congregational AND community online surveys. #chsocm
Tuesday October 1, 2013 9:35 creativecomm_co
9:35
Tuesday October 1, 2013 9:35 MeredithGould
9:36
@librarythingtim #chsocm I haven't had much luck with events. In my area even the regulars often just don't seem to RSVP
Tuesday October 1, 2013 9:36 mnplatypus
9:36
I'm wondering, the primary purpose of SM for a church is what? #chsocm
Tuesday October 1, 2013 9:36 siennachurch
9:36
@librarythingtim @chocsm #chsocm Yes, we love FB events and sharing posts between our church, school, Homecoming Ctr, & choir pages!
Tuesday October 1, 2013 9:36 Conductor222
9:37
@Conductor222: T2b #chsocm ......Twitter, it's basically me for us //This is absolutely my experience - twitter for my info, FB for others
Tuesday October 1, 2013 9:37 tomcooperider
9:37
@siennachurch to build community, inside and outside of your church #chsocm
Tuesday October 1, 2013 9:37 kellydouglas
9:37
We share events, but don't get much actual response #chsocm
Tuesday October 1, 2013 9:37 kellydouglas
9:37
@mnplatypus @librarythingtim FB events work well for our parish young adult group. I'd be skeptical about other events. #chsocm
Tuesday October 1, 2013 9:37 DanOnRadio
9:37
@siennachurch The primary purpose for #chsocm depends on the audience(s) and goal(s). Can't be decided in a vacuum.
Tuesday October 1, 2013 9:37 MeredithGould
9:38
@siennachurch I think that has to be determined by each congregation/mission #chsocm
Tuesday October 1, 2013 9:38 skenow
9:38
@creativecomm_co Are you doing congregation/community surveys now or advocating them? #chsocm
Tuesday October 1, 2013 9:38 paulsteinbrueck
9:38
@siennachurch That said/tweeted, #chsocm is generally useful to inform, engage, build community, provide support
Tuesday October 1, 2013 9:38 MeredithGould
9:38
My 2yr old is making it difficult to answer questions right now, sorry. #chsocm
Tuesday October 1, 2013 9:38 pastorcylar
9:38
@mnplatypus @librarythingtim that said, a promoted post to current fans would ensure they all see it... For small cost #chsocm
Tuesday October 1, 2013 9:38 sethhinz
9:38
@siennachurch To build relationship. To Further Mission/Ministry. To invite. To encourage. To communicate. To share the "good news." #chsocm
Tuesday October 1, 2013 9:38 kdunigan
9:39
T2b- new enough to be happy with 1-2 FB interactions/wk. I track FB insights to shape future posts. #chsocm
Tuesday October 1, 2013 9:39 jensandmann
9:39
Just a #Buctober update for #chsocm -ers. @Pirates 4 - @Reds 1 Dusty Baker is about to make his 3rd pitching change in the 4th inning
Tuesday October 1, 2013 9:39 nealffischer
9:39
Ave age 28 so most on Facebook, less so with twitter, Instagram growing fast #chsocm
Tuesday October 1, 2013 9:39 tomcooperider
9:39
@JustinWise @MeredithGould sounds like the dandelion approach - and look how prolific they are #chsocm
Tuesday October 1, 2013 9:39 skenow
9:39
Tuesday October 1, 2013 9:39 singingcarolyn
9:40
@pastorcylar understand that completely!!! #chsocm
Tuesday October 1, 2013 9:40 revjenn
9:40
@paulsteinbrueck #chsocm I do! I share FB posting w/ our two priests. We even had a mini mtg on how to up engagement on FB :-)
Tuesday October 1, 2013 9:40 Conductor222
9:40
#expert -> MT @JustinWise #chsocm If you want to help churches with social media, show them practically how to do it. No theory, just action
Tuesday October 1, 2013 9:40 pastorcylar
9:40
@MeredithGould @JustinWise #chsocm I understand the value of strategy, but I never would have got started without just jumping in
Tuesday October 1, 2013 9:40 mnplatypus
9:40
Seems like lots of folks think measuring #sm results is a good idea, but not many churches are actually doing it. #chsocm
Tuesday October 1, 2013 9:40 paulsteinbrueck
9:40
@paulsteinbrueck we have done both. Community surveys are more like assessments when it boils down to it. #ChSocM
Tuesday October 1, 2013 9:40 creativecomm_co
9:41
@paulsteinbrueck hard to get them to measure what they are barely doing #chsocm
Tuesday October 1, 2013 9:41 kellydouglas
9:41
@singingcarolyn @justindevore @MeredithGould HAHA! I was just about to recommend that book too! #chsocm
Tuesday October 1, 2013 9:41 kdunigan
9:41
@creativecomm_co Cool! Always glad to here when action has been taken! #chsocm
Tuesday October 1, 2013 9:41 paulsteinbrueck
9:41
@paulsteinbrueck many probably need some sort of rubric for doing so #chsocm
Tuesday October 1, 2013 9:41 revjenn
9:41
T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is helping with outreach? #chsocm
Tuesday October 1, 2013 9:41 paulsteinbrueck
9:41
@mnplatypus Jumping in to learn the platforms is great, but being useful at the organizational level requires strategy. #chsocm
Tuesday October 1, 2013 9:41 MeredithGould
9:42
T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is helping with outreach? #chsocm
Tuesday October 1, 2013 9:42 MeredithGould
9:42
#chsocm I usually try to make at least one post per day to the Parish FB page & have the FB page linked to the Twitter page.
Tuesday October 1, 2013 9:42 SquarePeg61
9:42
#chsocm We've also upped our search rankings by adding a Foursquare place folks can check into #nerdchurch :-) #andproud
Tuesday October 1, 2013 9:42 Conductor222
9:42
@paulsteinbrueck I would love to do this (sorry I jumped the gun earlier) #chsocm
Tuesday October 1, 2013 9:42 kellydouglas
9:42
RT @nealffischer T2B: My big special goal is # of viewers on ustream during assembly. I put a ton of effort into #chsocm pointing there.
Tuesday October 1, 2013 9:42 paulsteinbrueck
9:42
T3: No we haven't - would like to have a sample card to play with if you don't mind. #chsocm
Tuesday October 1, 2013 9:42 nealffischer
9:43
Anyone doing online services with FB log in - we working to make this next step #chsocm
Tuesday October 1, 2013 9:43 tomcooperider
9:43
YES! RT @paulsteinbrueck: T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is... #chsocm
Tuesday October 1, 2013 9:43 PetreyDishCom
9:44
T3- I also think this is a great way to 'gently' remind members what is available for them on sm #chsocm
Tuesday October 1, 2013 9:44 kellydouglas
9:44
RT @nealffischer would like to have a sample card to play with if you don't mind. // Great idea. I will try 2 scan # share 1 this wk.#chsocm
Tuesday October 1, 2013 9:44 paulsteinbrueck
9:44
T3- Good idea. Hoping we start using communication cards - will ask to add that. #chsocm
Tuesday October 1, 2013 9:44 jensandmann
9:44
After starting these measurements, it actually helped us bring our “reaching” mentality into focus, visionally, as a church. #chsocm
Tuesday October 1, 2013 9:44 creativecomm_co
9:44
T3 Would be a great to have "how did you hear about us" & "what inspired you to visit us" part of the church's culture. #chsocm
Tuesday October 1, 2013 9:44 MeredithGould
9:44
T3: Also, in asking newcomers, most have checked out Facebook page and website. (not so many Twitter...) #chsocm
Tuesday October 1, 2013 9:44 singingcarolyn
9:44
@PetreyDishCom Awesome! Any good insight from them you can share with us? #chsocm
Tuesday October 1, 2013 9:44 paulsteinbrueck
9:45
T3 absolutely, as well as trained hospitality team to ask that Q - website most important behind word of mouth - FB next step 4 us #chsocm
Tuesday October 1, 2013 9:45 tomcooperider
9:45
@nealffischer I would like a sample card as well, if there is one available! #chsocm
Tuesday October 1, 2013 9:45 kdunigan
9:45
RT @MeredithGould T3 Would b great 2 have "how did you hear about us" & "what inspired you to visit us" part of the church's culture #chsocm
Tuesday October 1, 2013 9:45 paulsteinbrueck
9:45
@Conductor222 We do 4Sq too! Imagine my surprise when I was ousted as mayor...by an 8 o'clocker! #chsocm
Tuesday October 1, 2013 9:45 singingcarolyn
9:46
It’s truth #chsocm — RT @scottballard: @JustinWise huge compliment. Thanks!
Tuesday October 1, 2013 9:46 JustinWise
9:46
I know we do. Don't know results. Can find out Th! RT @paulsteinbrueck: Awesome! Any good insight from them you can share with us? #chsocm
Tuesday October 1, 2013 9:46 PetreyDishCom
9:46
@MeredithGould That's always one of my first ?s I ask when I meet someone new. #chsocm
Tuesday October 1, 2013 9:46 paulsteinbrueck
9:46
T3 Meta-level: this is an issue of church culture: are truly welcoming or is that just tagline blather? #chsocm
Tuesday October 1, 2013 9:46 MeredithGould
9:46
most of our members still think of twitter as the "what I had for lunch" platform #chsocm
Tuesday October 1, 2013 9:46 kellydouglas
9:47
T3: We are starting a Visitor Concierge program. Will have them ask "how did you find us..." #chsocm
Tuesday October 1, 2013 9:47 jensandmann
9:47
@singingcarolyn @Conductor222 that is awesome...i would love to ousted by a regular attendee #chsocm
Tuesday October 1, 2013 9:47 revjenn
9:47
@kellydouglas I have a great response to that complaint when it gets trotted out in workshops. #chsocm
Tuesday October 1, 2013 9:47 MeredithGould
9:47
@MeredithGould may be different for urban Catholic church—somewhat less church shopping. Also our cards must be bi- or tri-lingual #chsocm
Tuesday October 1, 2013 9:47 librarythingtim
9:47
@singingcarolyn @Conductor222 I usually get ousted as mayor by some of the outside folks using our building AA, Scouts etc. #chsocm
Tuesday October 1, 2013 9:47 nealffischer
9:47
@PetreyDishCom Sure! I'd love to hear any insight you can share! #chsocm
Tuesday October 1, 2013 9:47 paulsteinbrueck
9:47
Tuesday October 1, 2013 9:47 kellydouglas
9:48
Waves at the #chsocm gathering. Looks great &sorry to miss. Whoa, it's @RandallCurtis! We're looking forward to your presentation Saturday.
Tuesday October 1, 2013 9:48 bfelice
9:48
Will do! RT @paulsteinbrueck: Sure! I'd love to hear any insight you can share! #chsocm
Tuesday October 1, 2013 9:48 PetreyDishCom
9:48
T4: Has your church ever used a congregational survey to evaluate the impact #sm is having? If so, what'd u learn? If not, why not? #chsocm
Tuesday October 1, 2013 9:48 paulsteinbrueck
9:48
Our visitor cards are completely outdated. They include website but no mention of blogs or FB #chsocm
Tuesday October 1, 2013 9:48 revjenn
9:48
Tuesday October 1, 2013 9:48 nealffischer
9:48
T3: You bet! We also include in our follow up email of first timers a short survey that is emailed to staff. #chsocm
Tuesday October 1, 2013 9:48 creativecomm_co
9:49
@librarythingtim Only bi-or tri-lingual? I once worked on a RC diocesan synod where we had to produce prayer cards in 7 languages! #chsocm
Tuesday October 1, 2013 9:49 MeredithGould
9:49
T4 surveys - yes. Re: #sm - no #chsocm
Tuesday October 1, 2013 9:49 skenow
9:49
@MeredithGould The best social media is real-world. Give me a welcoming after-mass coffee-and-donuts, not a survey. #chsocm
Tuesday October 1, 2013 9:49 librarythingtim
9:49
T4: Has your church ever used a congregational survey to evaluate the impact #sm is having? If so, what'd u learn? If not, why not? #chsocm
Tuesday October 1, 2013 9:49 MeredithGould
9:49
@nealffischer lunch is a winner, especially if there is bacon. #chsocm
Tuesday October 1, 2013 9:49 kellydouglas
9:49
T4 I've been routinely adding a very brief #chsocm survey to the websites I've been working on.
Tuesday October 1, 2013 9:49 MeredithGould
9:50
@MeredithGould Heh. Yeah. Most of our "others" also speak French. But you see my point—going to have surveys in 7 languages? #chsocm
Tuesday October 1, 2013 9:50 librarythingtim
9:50
T4: sort of. It was included in a larger survey so a bit lost. Might have to try a stand-alone. #chsocm
Tuesday October 1, 2013 9:50 jensandmann
9:50
Tuesday October 1, 2013 9:50 kellydouglas
9:50
RT @creativecomm_co T3: We include in our follow up email of first timers a short survey that is emailed to staff. // Great idea! #chsocm
Tuesday October 1, 2013 9:50 paulsteinbrueck
9:50
T4: we've done some online surveys. mixed results. best results were around our email newsletters. #chsocm
Tuesday October 1, 2013 9:50 nealffischer
9:50
We do survey of new comers - but might add SM question #chsocm
Tuesday October 1, 2013 9:50 tomcooperider
9:50
@kellydouglas Remind me after the chat & I'll send you a link. #chsocm
Tuesday October 1, 2013 9:50 MeredithGould
9:51
@nealffischer Good point. Seems like 4 best participation needs to be online, email & in service. #chsocm
Tuesday October 1, 2013 9:51 paulsteinbrueck
9:51
We send hand written notes to 1st timers RT @creativecomm_co: T3: You bet! We also include in our follow up email of first timers... #chsocm
Tuesday October 1, 2013 9:51 PetreyDishCom
9:51
#chsocm T4 Nope, but maybe I will propose it soon!
Tuesday October 1, 2013 9:51 Conductor222
9:51
T4: Not so much with congregational #sm in surveys. There’s the occasional Facebook poll on FB to help w/ that #chsocm
Tuesday October 1, 2013 9:51 creativecomm_co
9:52
@tomcooperider Do you ask them how they heard about your church? #chsocm
Tuesday October 1, 2013 9:52 paulsteinbrueck
9:53
#chsocm I did a favorite hymn survey once. I got two 1-hymn responses & a 3-page letter filled w/ hymns that I "should be doing" :-)
Tuesday October 1, 2013 9:53 Conductor222
9:53
@PetreyDishCom LOL! I usually participate in both chats. #chsocm
Tuesday October 1, 2013 9:53 paulsteinbrueck
9:54
@kdunigan @kellydouglas Of course, but I'll probably forget. #old-ish #chsocm
Tuesday October 1, 2013 9:54 MeredithGould
9:54
@tomcooperider Do you have any %s you can share? #chsocm
Tuesday October 1, 2013 9:54 paulsteinbrueck
9:54
@revjenn Yes, it's possible to over-survey people BUT bigger problem is surveys that are poorly crafted #chsocm
Tuesday October 1, 2013 9:54 MeredithGould
9:54
I know and have no idea how you do it! RT @paulsteinbrueck: LOL! I usually participate in both chats. #chsocm #ChatOverload
Tuesday October 1, 2013 9:54 PetreyDishCom
9:55
@revjenn Possibly. Probably depends how often, how long, how many asks per survey. #chsocm
Tuesday October 1, 2013 9:55 paulsteinbrueck
9:55
@revjenn #chsocm Good ques. I think sometimes we over-announce things in the service and they might glaze over, esp if it's a Saints gameday
Tuesday October 1, 2013 9:55 Conductor222
9:55
Loving tonight's #chsocm chat! AND missing @reckshow and @rev_david
Tuesday October 1, 2013 9:55 MeredithGould
9:55
@MeredithGould I probably need a lesson in survey crafting :) #chsocm
Tuesday October 1, 2013 9:55 revjenn
9:56
Holy Schnikies, we're at 5 'til. Final tweets of wisdom or inspiration concerning measuring & evaluating the effectiveness of #ChSocM?
Tuesday October 1, 2013 9:56 paulsteinbrueck
9:56
@revjenn Crafting surveys comes with the education/training in Sociology. #chsocm
Tuesday October 1, 2013 9:56 MeredithGould
9:56
@revjenn We've switched to doing surveys that are crafted through appreciative inquiry. #chsocm
Tuesday October 1, 2013 9:56 svanceocampo
9:56
@Conductor222 hahah we have that same problem when the Ravens play #chsocm
Tuesday October 1, 2013 9:56 revjenn
9:56
@MeredithGould @revjenn I would also add lack of follow-up with surveys that are designed for action but aren't acted on. #chsocm
Tuesday October 1, 2013 9:56 jensandmann
9:57
RT @MeredithGould It's possible to over-survey people BUT bigger problem is surveys that are poorly crafted #chsocm
Tuesday October 1, 2013 9:57 paulsteinbrueck
9:57
@jensandmann @revjenn Yes, that too. Ignoring data. Wastful! #chsocm
Tuesday October 1, 2013 9:57 MeredithGould
9:57
@chocsm Tangential but you know. Did any of those vertical SNs for churches work, deliver something, or is it just FB, etc. #chsocm
Tuesday October 1, 2013 9:57 librarythingtim
9:57
Tuesday October 1, 2013 9:57 revjenn
9:57
@revjenn @Conductor222 yeah, not so much with the falcons shhhhhh #chsocm
Tuesday October 1, 2013 9:57 kellydouglas
9:58
Tuesday October 1, 2013 9:58 revjenn
9:58
@MeredithGould @revjenn IMO, ppl are more receptive to surveys if you share the results w them too. Share the insight! #chsocm
Tuesday October 1, 2013 9:58 paulsteinbrueck
9:58
Heard the NPR Media digital media person say "you should eval every quarter who owns a media and close if the answer is no one #chsocm
Tuesday October 1, 2013 9:58 RandallCurtis
9:58
RT @paulsteinbrueck IMO, ppl are more receptive to surveys if you share the results w them too. Share the insight! #chsocm
Tuesday October 1, 2013 9:58 MeredithGould
9:59
#chsocm Thoughts: Q. To tweet or not to tweet? A. Definitely tweet! Also, I'm always inspired by all the discussion! Thanks y'all :-)
Tuesday October 1, 2013 9:59 Conductor222
9:59
@paulsteinbrueck @MeredithGould what's the best way to share the info gathered? #chsocm
Tuesday October 1, 2013 9:59 revjenn
9:59
@revjenn @MeredithGould ask questions that get people to answer appreciatively and gets them to refer to core values as they respond #chsocm
Tuesday October 1, 2013 9:59 svanceocampo
9:59
Final thoughts: Contribute more than you receive. Don't make Jesus weep. #chsocm
Tuesday October 1, 2013 9:59 MeredithGould
10:00
RT @MeredithGould Final thoughts: Contribute more than you receive. Don't make Jesus weep. #chsocm
Tuesday October 1, 2013 10:00 kellydouglas
10:00
Tuesday October 1, 2013 10:00 MeredithGould
10:00
I would just challenge us all to do the hard work of seting specific goals & measuring them. & #chsocm
Tuesday October 1, 2013 10:00 paulsteinbrueck
10:00
@revjenn @MeredithGould we did this at our last presby mtg. It went pretty well. But on the first try got lower response rate... #chsocm
Tuesday October 1, 2013 10:00 svanceocampo
10:00
RT @paulsteinbrueck I would just challenge us all to do the hard work of seting specific goals &measuring them. &amp; #chsocm
Tuesday October 1, 2013 10:00 MeredithGould
10:00
Tuesday October 1, 2013 10:00 revjenn
10:00
We're at the top of the hour so I'll close us out with prayer but feel free to continue chatting. I'll hang around. #chsocm
Tuesday October 1, 2013 10:00 paulsteinbrueck
10:01
Heavenly Father, thank you for the being a part of our conversation this evening. #chsocm
Tuesday October 1, 2013 10:01 paulsteinbrueck
10:01
@revjenn @MeredithGould ....that with traditional surveys that just encouraged complaints without real constructive feedback. #chsocm
Tuesday October 1, 2013 10:01 svanceocampo
10:01
RT @paulsteinbrueck Heavenly Father, thank you for the being a part of our conversation this evening. #chsocm
Tuesday October 1, 2013 10:01 MeredithGould
10:01
Give us the wisdom and courage to not just talk about church social media but to take action as you lead us. #chsocm
Tuesday October 1, 2013 10:01 paulsteinbrueck
10:01
Final Thought - Keep Calm... Forget that Get Rowdy and #Buctober On! Thanks for a great #chsocm chat.
Tuesday October 1, 2013 10:01 nealffischer
10:01
RT @paulsteinbrueck Give us the wisdom and courage to not just talk about church social media but to take action as you lead us. #chsocm
Tuesday October 1, 2013 10:01 MeredithGould
10:01
Bless those who work 2 connect & communicate within their local church, oft behind the scenes w no recognition. Give them rest. Amen #chsocm
Tuesday October 1, 2013 10:01 paulsteinbrueck
10:01
@revjenn @MeredithGould we do it as a paper handout at meeting and follow up with survey monkey the next day, 6X/year. #chsocm
Tuesday October 1, 2013 10:01 svanceocampo
10:01
It was creating joining you all tonight. Thankful for you and your love for God, people and all things #ChSocM :)
Tuesday October 1, 2013 10:01 creativecomm_co
10:02
The transcript of tonight’s chat will be posted on churchsocmed.blogspot.com within a few hours. #chsocm
Tuesday October 1, 2013 10:02 paulsteinbrueck
10:02
tonight's chat was awesome. I always learn so much. thank you #chsocm community
Tuesday October 1, 2013 10:02 kellydouglas
10:02
Goodnight all (Red's losing) Thx for interesting time #ChSocM
Tuesday October 1, 2013 10:02 tomcooperider
10:02
It was great joining you all tonight. Thankful for you and your love for God, people and all things #ChSocM :)
Tuesday October 1, 2013 10:02 creativecomm_co
10:02
@paulsteinbrueck Totally wonderful chat. I'm energized! #chsocm
Tuesday October 1, 2013 10:02 MeredithGould
10:02
Subscribe to our blog & you’ll receive transcripts automagically. churchsocmed.blogspot.com. #chsocm
Tuesday October 1, 2013 10:02 paulsteinbrueck
10:02
Pretty solid #chsocm chat tonight. Left me wanting a list of resources. Too many to list. #favoritetoyoufavoritetoyouandyou #Oprah
Tuesday October 1, 2013 10:02 sethhinz
10:03
RT @kellydouglas tonight's chat was awesome. I always learn so much. thank you #chsocm community //Awesome! Love to hear that!
Tuesday October 1, 2013 10:03 paulsteinbrueck
10:03
@sethhinz What kind of resouces specifically? #chsocm
Tuesday October 1, 2013 10:03 paulsteinbrueck
10:03
Great chat tonight, @paulsteinbrueck! Really great hearing from everyone. So happy to see new folks each week! #chsocm
Tuesday October 1, 2013 10:03 singingcarolyn
10:03
@MeredithGould it requires those participating to think, divulge their dreams rather than complain, checkout or duck responsiblity. #chsocm
Tuesday October 1, 2013 10:03 svanceocampo
10:04
@MeredithGould @revjenn we had I think 8 questions this time. all related to core values and how they were lived out in mtg. #chsocm
Tuesday October 1, 2013 10:04 svanceocampo
10:04
@Denise205 @DanOnRadio #chsocm Some of our most popular content engages both current and former members. I don't consider the foreigners.
Tuesday October 1, 2013 10:04 mnplatypus
10:04
#chsocm "Dream not of today" Have a great week y'all! :-) pic.twitter.com/PhFFZfN2VB
Tuesday October 1, 2013 10:04 Conductor222
10:04
Ditto -> RT @kellydouglas tonight's chat was awesome. I always learn so much. thank you #chsocm community
Tuesday October 1, 2013 10:04 singingcarolyn
10:04
RT @singingcarolyn Really great hearing from everyone. So happy to see new folks each week! //Yes, thx 2 all who participated 2nite #chsocm
Tuesday October 1, 2013 10:04 paulsteinbrueck
 
 

The topics:
Albert Einstein once said, “Not everything that counts can be counted and not everything that can be counted counts...”
T1: Do you think church social media is something that can be measured and evaluated numerically? Why or why not?
T2: How do you evaluate the effectiveness of your church social media?
T2b: Do you have specific goals or metrics you track on a regular basis? If so, what?
T3: Does your church use communication cards to ask visitors how they heard a/b your church? If #sm is helping with outreach?
T4: Has your church ever used a congregational survey to evaluate the impact #sm is having? If so, what'd you learn? If not, why not?

This week's chat moderated by Paul Steinbrueck (@paulsteinbrueck)

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