Tuesday, March 12, 2013

#ChSocM Chat Transcript: 3/12/13: Searching & Tracking Digital Presence

Seeking and finding on the Internet! 
How do people find you and your church or judicatory?

 #ChSocM Tweetchat (03/12/12)(03/12/2013) 
9:03
Getting a few technical details together as we gather! #chsocm
Tuesday March 12, 2013 9:03 reckshow
9:03
Jumping in on the #chsocm chat talking about how we can use Social Media effectively for the church.
Tuesday March 12, 2013 9:03 philbowdle
9:03
Hi from Knoxville, TN!!! #ChSoCm
Tuesday March 12, 2013 9:03 B_RockW
9:04
Welcome to our weekly church and social media (#chsocm) chat, especially those joining in for the first time.
Tuesday March 12, 2013 9:04 reckshow
9:04
follow along for an hour - social, media, church, and randomness #chsocm
Tuesday March 12, 2013 9:04 skenow
9:04
I don't have enough friends or possibly much to say to necesitate appology for massive number of tweets during #ChSocM tweet chat
Tuesday March 12, 2013 9:04 ryankleimola
9:04
Grateful for your presence tonight! #chsocm
Tuesday March 12, 2013 9:04 reckshow
9:05
Well, that was exciting! Ok, tweeps. I'll be on the church social media chat for the next hour. Join or mute! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:05 MeredithGould
9:05
@penelopepiscopl Are you chatting tonight? Yay! #chsocm
Tuesday March 12, 2013 9:05 rev_david
9:05
We’ll get started in a minute with self-introductions, but as ever, we start with prayer. #chsocm
Tuesday March 12, 2013 9:05 reckshow
9:05
Eternal Spirit, Life-giver, we praise you, we adore you, we give you thanks for your presence with us this day #chsocm
Tuesday March 12, 2013 9:05 reckshow
9:05
@MeredithGould 80% of visitors found our church thru FB, Google, or web search. Find out more at tonight's #chsocm Starting now #chsocm
Tuesday March 12, 2013 9:05 ECCSonline
9:06
We come to you in faith, confident that your Spirit will enlighten our conversation & inspire our visions for ministry. #chsocm
Tuesday March 12, 2013 9:06 reckshow
9:06
@sethhinz Twubs seems even faster than Tweetchat OR Tweetdeck. Whoa! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:06 MeredithGould
9:06
Bless us with hearts open to inquiry & words of wisdom & kindness. #chsocm
Tuesday March 12, 2013 9:06 reckshow
9:07
And bless our spirits with patience as we wrestle with the gifts of these technologies. Amen. #chsocm
Tuesday March 12, 2013 9:07 reckshow
9:07
RT @reckshow: We come to you in faith, confident your Spirit will enlighten our conversation & inspire our visions for ministry. #chsocm
Tuesday March 12, 2013 9:07 skenow
9:07
@ECCSonline You get a gold star!
Tuesday March 12, 2013 9:07 reckshow
9:07
RT @reckshow: And bless our spirits with patience as we wrestle with the gifts of these technologies. Amen. // AMEN! #ChSocM
Tuesday March 12, 2013 9:07 mlstarner
9:07
Joining a tweet chat about Church & Social Media. Follow along at #chsocm or mute me for the next hour...
Tuesday March 12, 2013 9:07 RevEverett
9:07
Tuesday March 12, 2013 9:07 MeredithGould
9:08
Tuesday March 12, 2013 9:08 rev_david
9:08
Next up: self-introductions. In addition to your church affiliation, please let everyone how you currently use social media #chsocm
Tuesday March 12, 2013 9:08 reckshow
9:08
Tuesday March 12, 2013 9:08 MeredithGould
9:08
We will assume tweets during this chat yours & do not represent your church or organization #chsocm
Tuesday March 12, 2013 9:08 reckshow
9:08
Kindly remember we’re here to share with & support one another. Please use DM or email to pitch products/services #chsocm
Tuesday March 12, 2013 9:08 reckshow
9:09
moderating this chat @reckshow ecumenical. evangelist. @aNunsLife prayer leader. #nerdfighter. believer in Awesome. #chsocm
Tuesday March 12, 2013 9:09 reckshow
9:09
Episcopal priest, Baltimore MD, bishop's staff, SM for community building, broadcasting, and narrowcasting Good News. #chsocm
Tuesday March 12, 2013 9:09 RevWeb
9:10
I just became a member of the #chsocm Twub. For live tweets, photos, videos and more, check out twubs.com/chsocm
Tuesday March 12, 2013 9:10 holycowgirl1
9:10
I'm assistant pastor for @TrinityToledo and sometimes manage to manage our online presence. #chsocm
Tuesday March 12, 2013 9:10 ryankleimola
9:10
Amy Rork, #chsocm volunteer for @FPCGV in Texas. We use lotsa SM to connect and reach out: FB, Twitter, IG, Pinterest, Tumblr, etc.
Tuesday March 12, 2013 9:10 azrork
9:10
@penelopepiscopl I'm going to tell folks that you were one of the 1st folks to participate in this chat! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:10 MeredithGould
9:10
Penny Nash, Episcopal priest, working w/families & young adults & youth. #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:10 penelopepiscopl
9:10
Tuesday March 12, 2013 9:10 penelopepiscopl
9:11
Tuesday March 12, 2013 9:11 rev_david
9:11
We are a grant maker ($670K) to Episcopal ministry partners, capacity building provider, and program developer in @diocesechicago #chsocm
Tuesday March 12, 2013 9:11 ECCSonline
9:11
Lutheran cradle to graver out of Michigan | Web/media for LCMS | Social etc etc #chsocm
Tuesday March 12, 2013 9:11 sethhinz
9:11
<-Digital strategist, church communications consultant, author, fiercely ecumenical & more! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:11 MeredithGould
9:11
@rev_david @MeredithGould Also true! Meredith, remember the first attempt with the hashtag? #chsocm
Tuesday March 12, 2013 9:11 penelopepiscopl
9:12
<--Director of Communications, Upstate New York Synod, ELCA - FB, Twtr, G+, LinkedIn, & Pinterest. Trying 2 keep up with the curve #chsocm
Tuesday March 12, 2013 9:12 nealffischer
9:12
Current Worship & Media Guy at @JourneyWired LCMS in Grand Rapids, MI - soon to be a Vicar too. Use SocM for Church and Life #ChSocM
Tuesday March 12, 2013 9:12 mlstarner
9:12
So happy to see all of you tonight! #chsocm
Tuesday March 12, 2013 9:12 reckshow
9:12
Cathy Kerr, Episcopal priest, recovering seminarian, still learning what works in the real word of suburban Philly. #chsocm
Tuesday March 12, 2013 9:12 11oclockscholar
9:12
@sethhinz Well, not quite in the grave yet, one would hope. #zombielutheran #chsocm
Tuesday March 12, 2013 9:12 rev_david
9:12
@holycowgirl1 Hey, senior! Nice to see you here. #chsocm
Tuesday March 12, 2013 9:12 RevWeb
9:12
University communications officer by day, lay person working w/ #ELCA cong. near Baltimore by night. On FB now but looking to expand #chsocm
Tuesday March 12, 2013 9:12 MECM
9:12
Yes, @rev_david, you too! Beloved co-moderator! #chsocm
Tuesday March 12, 2013 9:12 MeredithGould
9:12
#chsocm Erin...sliding in the back row. Write weekly devotions. All I can say is I survived today.
Tuesday March 12, 2013 9:12 GodtheHealerDev
9:12
Tonight we’re taking a cue from Matthew 7: seek & you shall find. #chsocm .
Tuesday March 12, 2013 9:12 reckshow
9:13
In other words, when people are seeking, how do they find you? #chsocm
Tuesday March 12, 2013 9:13 reckshow
9:13
RT @reckshow: Tonight we’re taking a cue from Matthew 7: seek & you shall find. #chsocm . #chsocm
Tuesday March 12, 2013 9:13 rev_david
9:13
Ah yes, the 1st attempt at choosing the hashtag resulted in a stream of p!rn in Portuguese. #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:13 MeredithGould
9:13
For the purposes of oversimplification, & because this stuff confounds me… #chsocm
Tuesday March 12, 2013 9:13 reckshow
9:13
@rev_david important clarification | thank you! #chsocm
Tuesday March 12, 2013 9:13 sethhinz
9:13
Let’s use “search” as our codeword for activities that involve ppl finding you on the internets. #chsocm
Tuesday March 12, 2013 9:13 reckshow
9:13
@reckshow Many of our seekers find us through our preschool's website. Amazing! #chsocm
Tuesday March 12, 2013 9:13 azrork
9:14
Hi all, chsocm volunteer & webmaster @TrinityTville. #chsocm
Tuesday March 12, 2013 9:14 singingcarolyn
9:14
@11oclockscholar Hey Cathy, have you connected in real life with @prkanderson yet?! #chsocm ninja in suburban Philly!!
Tuesday March 12, 2013 9:14 RevEverett
9:14
Communications Director for @BrainerdBaptist. Trying to use SM to connect our community by sharing stories and engaging with ?s #chsocm
Tuesday March 12, 2013 9:14 jaredcallais
9:14
RT @reckshow: In other words, when people are seeking, how do they find you? #chsocm
Tuesday March 12, 2013 9:14 rev_david
9:15
So, we won't delineate between SEO/Social Sharing,etc. we'll just call it "search." #chsocm
Tuesday March 12, 2013 9:15 reckshow
9:15
Tuesday March 12, 2013 9:15 rev_david
9:15
T1 do you track how people find your digital presence? #chsocm
Tuesday March 12, 2013 9:15 reckshow
9:15
@sethhinz trying out the idea of 'holy eavesdropping'- listening ecumenically to conversations I wouldn't otherwise overhear! #chsocm
Tuesday March 12, 2013 9:15 RevEverett
9:15
<- Connectedness. Learner. Intellection. Ideation. Strategic. Lutheran. #chsocm
Tuesday March 12, 2013 9:15 skenow
9:15
Late but happy to be joining tonight :) #chsocm
Tuesday March 12, 2013 9:15 deannamingo
9:16
@rev_david No... just trying to set a framework for the topics so it doesn't devolve into definitions. :) #chsocm
Tuesday March 12, 2013 9:16 reckshow
9:16
t1: yes, google analytics #chsocm
Tuesday March 12, 2013 9:16 sethhinz
9:16
@reckshow Oh thank GOD because the moment you/we say "SEO," people freak out/collapse. #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:16 MeredithGould
9:16
@reckshow T1: Most people find our church online using search engines. Personal invites from friends are also big. #chsocm
Tuesday March 12, 2013 9:16 paulsteinbrueck
9:17
@chsocm Episcopal priest in Westchester Co. Community organizer. Dean. Cat herder. Dilletante. #chsocm
Tuesday March 12, 2013 9:17 padremambo
9:17
T1: We do not but would love to hear abt tools, strategies others use to track digital visitors #chsocm
Tuesday March 12, 2013 9:17 ECCSonline
9:17
RT @reckshow: T1 do you track how people find your digital presence?// Yes, with Google Analytics. #chsocm
Tuesday March 12, 2013 9:17 singingcarolyn
9:17
@11oclockscholar awesome! Great to have you in the #chsocm conversation tonight.
Tuesday March 12, 2013 9:17 RevEverett
9:17
<-Anglican priest in Toronto. Been making digital media on the side since mid-90's. #chsocm
Tuesday March 12, 2013 9:17 taymoss
9:17
@reckshow Not sure what you mean by tracking people to find me? #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:17 MeredithGould
9:17
T1: Yes - use Google Analytics and StatCounter for website. #ChSocM
Tuesday March 12, 2013 9:17 mlstarner
9:18
#chsocm T1 I use google analytics. Tho I never check it.
Tuesday March 12, 2013 9:18 GodtheHealerDev
9:18
T1: google analytics (but probably don't use it to its full capability) #chsocm
Tuesday March 12, 2013 9:18 jaredcallais
9:18
T1: finally put my Twitter handle on my business card & email signature. May not meet me there, but aspirational? #chsocm
Tuesday March 12, 2013 9:18 RevEverett
9:18
T1 Clarification - whether you are an individual or an org doing #chsocm, do you track how ppl find your site/FB page/Twitter.
Tuesday March 12, 2013 9:18 reckshow
9:18
Never mind. Needed to reread the T1 #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:18 MeredithGould
9:18
t1 churches need to get more deliberate with the "So.. How'd you hear about us?" Maybe ask when handing them the free mug #chsocm
Tuesday March 12, 2013 9:18 sethhinz
9:19
T1: yes. Sitemeter. Google is the most common way people find us. #chsocm
Tuesday March 12, 2013 9:19 taymoss
9:19
T1 - Yes. Google analytics. Blogger stats. Mutual connections. Stories are best. I love the stories people share with me. #chsocm
Tuesday March 12, 2013 9:19 rev_david
9:19
Following along with the #chsocm chat. How do we use it to both effectively connect members and reach out to potential visitors?
Tuesday March 12, 2013 9:19 tmtysinger
9:19
T1: We use JetPack stat tracker as well as google analytics. Haven't spent much time analyzing much of the flow and info. #chsocm
Tuesday March 12, 2013 9:19 ryankleimola
9:19
T1: Yes: Google Analytics tracks where people coming to website (main goal) also FB insights. have trouble measuring twtr. (cont.) #chsocm
Tuesday March 12, 2013 9:19 nealffischer
9:19
@reckshow no tracking set up for FB or twitter. What are some options? #chsocm
Tuesday March 12, 2013 9:19 jaredcallais
9:20
T1 Google Analytics, Webmaster Tools for new v. returning, search v. referral v. direct, terms, locations #chsocm
Tuesday March 12, 2013 9:20 skenow
9:20
T1 Yes. Google analytics, tools on Feedburner, Blogger stats. #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:20 MeredithGould
9:20
T1 confession: We don't track it, really. I glance at the Wordpress analytics about how folks found my blog, but nothing systematic #chsocm
Tuesday March 12, 2013 9:20 RevEverett
9:20
@reckshow T1: The best thing any church can do is ask ppl physically visiting their church how they found the church. #chsocm
Tuesday March 12, 2013 9:20 paulsteinbrueck
9:20
T1 Several parishes I work with say nearly all their newcomers found them first on the web. #chsocm
Tuesday March 12, 2013 9:20 RevWeb
9:20
#chsocm T1- google analytics and webmaster tools. Wordpress stats, dedicated landing pages from fb and twitter
Tuesday March 12, 2013 9:20 joerogers1970
9:20
T1, Blog stats, and word of mouth!! #ChSoCm
Tuesday March 12, 2013 9:20 B_RockW
9:20
T1 strange but true, anecdotally, personal invites seem more effective than digital. But I'm not in charge of tracking here #chsocm
Tuesday March 12, 2013 9:20 11oclockscholar
9:21
T1 (cont.) I know Klout has a bad rep. But, some numbers are useful to me. #chsocm
Tuesday March 12, 2013 9:21 nealffischer
9:21
T1 Check FB insights for clients but not for myself! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:21 MeredithGould
9:21
T1: We also collect that info on our Welcome Card in the bulletin. Most - but not all - newbies will indicate how they found us. #ChSocM
Tuesday March 12, 2013 9:21 mlstarner
9:21
T1 - for Facebook -> page insights #chsocm
Tuesday March 12, 2013 9:21 skenow
9:21
T1 - many people find us via postcard maildrops we do 2 or 3 times a year. #chsocm
Tuesday March 12, 2013 9:21 taymoss
9:21
@rev_david excellent! what's the most popular response? #chsocm
Tuesday March 12, 2013 9:21 sethhinz
9:22
T1: Personally, no. Not sure it's worth taking the time. #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:22 penelopepiscopl
9:22
T1 I've been recommending clients build in a question about this in *every* questionnaire they send out #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:22 MeredithGould
9:22
T1 in my dental office, the second question I ask a new patient is, "How did you hear about our office." #chsocm
Tuesday March 12, 2013 9:22 reckshow
9:22
@sethhinz Weddings. I do lots of weddings, and ppl who attended often come back at some point. #chsocm
Tuesday March 12, 2013 9:22 rev_david
9:22
@taymoss Geographically, how far from the church do you mail postcards - or do you build your list another way? #chsocm
Tuesday March 12, 2013 9:22 ECCSonline
9:22
@taymoss And how do you determine to whom to send those postcards? #chsocm
Tuesday March 12, 2013 9:22 RevEverett
9:22
@skenow I do like that they have "where the Like came from" // Like box on site accounts for half! #chsocm
Tuesday March 12, 2013 9:22 sethhinz
9:22
T1 Used to use Klout but then got disgusted w/the dodgy methodology & ditched my account. #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:22 MeredithGould
9:23
T2 thinking digitally, how are people finding you? Ads? Keyword search? Linksharing? #chsocm
Tuesday March 12, 2013 9:23 reckshow
9:24
At @soulcitychurch, we've included social media as an option on surveys asking people how they found us. #chsocm
Tuesday March 12, 2013 9:24 deannamingo
9:24
T1: Our church is in a tourist area. We get lots of foot traffic that way, but also ppl look us up on the web to find events, times. #chsocm
Tuesday March 12, 2013 9:24 penelopepiscopl
9:24
@sethhinz @skenow I hadn't seen that. New recently? I need to revisit the deeper pages. I typically just glance. #chsocm
Tuesday March 12, 2013 9:24 ryankleimola
9:24
@reckshow T2: Definitely organic search results in Google thx to SEO #chsocm
Tuesday March 12, 2013 9:24 paulsteinbrueck
9:25
@sethhinz do the Likes bring ppl to the site? Or, do the Like boxes just drive ppl to Facebook? #chsocm
Tuesday March 12, 2013 9:25 skenow
9:25
T2: traditionally the highest has been keyword search but the top searches are specifically for our church's name #chsocm
Tuesday March 12, 2013 9:25 jaredcallais
9:25
T2 - Creating shareable content and driving interaction. #chsocm
Tuesday March 12, 2013 9:25 rev_david
9:25
T2 Great question which basically none of my clients can answer when I ask it! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:25 MeredithGould
9:26
T2 used to love to look at the weird combination of keywords people were searching for that got them to my blog #chsocm
Tuesday March 12, 2013 9:26 reckshow
9:26
@ECCSonline I use the traditional parish boundaries--ends up being about a 15' walk in any dir. =5,000 cards #chsocm
Tuesday March 12, 2013 9:26 taymoss
9:26
T2: Being a judicatory not a congregation, we r more #B2B than #B2C most of our growth comes from publications and email marketing. #chsocm
Tuesday March 12, 2013 9:26 nealffischer
9:26
T2 - Quality content. Intentional delivery. #chsocm
Tuesday March 12, 2013 9:26 rev_david
9:26
T2: Keyword searches, social media, word of mouth about our church and our pastors. #chsocm
Tuesday March 12, 2013 9:26 deannamingo
9:27
T2 think concretely - what combination of keywords or Adwords (for example) drive traffic to your websites & #chsocm efforts?
Tuesday March 12, 2013 9:27 reckshow
9:27
*slipping in late again* #chsocm
Tuesday March 12, 2013 9:27 LuckyCharm333
9:27
T2: About 1/2 our traffic comes from Searches but 1/2 of those are people who type trinitylutheran.org in the search bar #petpeve #chsocm
Tuesday March 12, 2013 9:27 ryankleimola
9:27
T2 - The church puts my blog in bulletin, facebook works best for us!! #Church #ChSoCm
Tuesday March 12, 2013 9:27 B_RockW
9:27
@paulsteinbrueck can you give some specific examples? #chsocm
Tuesday March 12, 2013 9:27 reckshow
9:27
T2- just getting started with google and fb ads. Organic search is maybe 40% traffic, 35% referral from other sites #chsocm
Tuesday March 12, 2013 9:27 joerogers1970
9:27
t2 - one of our objectives is to network organizations, tagging them in posts gets us on the their fans radars #chsocm
Tuesday March 12, 2013 9:27 sethhinz
9:28
MT @reckshow: T2 love to look at the weird combination of keywords people were searching for that got them to my blog/Me too! #chsocm
Tuesday March 12, 2013 9:28 singingcarolyn
9:28
@reckshow I used to look for funky keywords used to find our blog too. :) #chsocm
Tuesday March 12, 2013 9:28 paulsteinbrueck
9:28
@nealffischer Glad you mentioned that. IMO, direct mail can be very powerful for judicatories #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:28 MeredithGould
9:28
@reckshow Now we are talking specifics! #chsocm
Tuesday March 12, 2013 9:28 rev_david
9:28
I feel out of #chsocm while helping my kiddo look for the comet. No sighting yet!
Tuesday March 12, 2013 9:28 azrork
9:28
@reckshow Specific examples of what... specifically? ;) #chsocm
Tuesday March 12, 2013 9:28 paulsteinbrueck
9:29
Tuesday March 12, 2013 9:29 reckshow
9:29
@chsocm @reckshow usually "Episcopal"; the city; the name of the church. Every new person over the last 8 years has been via the web.
Tuesday March 12, 2013 9:29 padremambo
9:29
@ryankleimola @sethhinz open the Admin Panel, click on the link to view all insights, then select Likes #chsocm
Tuesday March 12, 2013 9:29 skenow
9:29
T2 (cont.) Tried, FB ads with little effect. Minor brag. Our synod was named an @ConstantContact all-star for our emails #chsocm
Tuesday March 12, 2013 9:29 nealffischer
9:29
Primary key words for my blog: weddings, sermons. Drive a boatload of traffic for me. #chsocm
Tuesday March 12, 2013 9:29 rev_david
9:29
T2 I set up Google search to dump lots of intel about #chsocm into my email box as it hits the interwebs #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:29 MeredithGould
9:29
Second place: pop culture stuff and image searches. #chsocm
Tuesday March 12, 2013 9:29 rev_david
9:30
we have a joint website for episcopal churches in Madison WI, use adwords buy at Christmas, Easter to attract visitors #chsocm
Tuesday March 12, 2013 9:30 gracerector
9:30
T2a Do you use AdWords or Facebook ads to help people find you? #chsocm
Tuesday March 12, 2013 9:30 reckshow
9:30
@nealffischer ooo. anyone put together a case study with samples? #chsocm
Tuesday March 12, 2013 9:30 sethhinz
9:30
@MeredithGould Google Alerts are amazing! I find out so much about our synod and denomination that way. (Good & Bad) #chsocm
Tuesday March 12, 2013 9:30 nealffischer
9:30
T2 organic search, mostly. Look at Google Trends google.com/trends/ for search terms and related #chsocm
Tuesday March 12, 2013 9:30 skenow
9:31
connect with others via fb through our ministries and programs--homelessness and concerts #chsocm
Tuesday March 12, 2013 9:31 gracerector
9:31
RT @nealffischer: @MeredithGould Google Alerts are amazing! //I use Google Alerts all the time. Really keeps me on top of things. #chsocm
Tuesday March 12, 2013 9:31 LuckyCharm333
9:32
Thinking about the words we value when we talk churchstuff... is anyone actually searching for that to find your church? #chsocm
Tuesday March 12, 2013 9:32 reckshow
9:32
@sethhinz sorry, I don't understand what you are asking for specifically. #chsocm
Tuesday March 12, 2013 9:32 nealffischer
9:32
T2a: Haven't used ads with my church or any clients yet. Curious to hear about others' experiences. #chsocm
Tuesday March 12, 2013 9:32 deannamingo
9:32
@nealffischer Our congregation was named an All-Star, too. Haven't quite figured it out, just go e-mail notice today. #chsocm
Tuesday March 12, 2013 9:32 revjeffreyt20
9:32
@reckshow Mostly things like "churches in safety harbor" or "willow creek church in safety harbor" #chsocm
Tuesday March 12, 2013 9:32 paulsteinbrueck
9:32
@sethhinz Believe it or not, I've started paying attention to our G+ recently. Of course, no one is paying attention to it.... #chsocm
Tuesday March 12, 2013 9:32 azrork
9:33
Tons of reference to "welcoming" in our mission statements, for example, but do people google for "welcoming church yourtown"? #chsocm
Tuesday March 12, 2013 9:33 reckshow
9:33
Working on setting up Google Alerts for each congregation so nothing slips through the cracks #chsocm
Tuesday March 12, 2013 9:33 sethhinz
9:33
#chsocm How do you sign up for Google Alerts?
Tuesday March 12, 2013 9:33 GodtheHealerDev
9:33
@sethhinz Haven't had/made time to do that, but so what? It'll change again...next week? #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:33 MeredithGould
9:33
@sethhinz Waiting on you to do a walk through so I don't have to google how to set up my google+ page #chsocm
Tuesday March 12, 2013 9:33 ryankleimola
9:33
@sethhinz no, need to look into that, please say more about Google + #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:33 holycowgirl1
9:33
If we were to run Facebook ads, I'd want to make it with a intro video. I can't help but click those #chsocm
Tuesday March 12, 2013 9:33 sethhinz
9:33
#chsocm what does Eucharist, communion look like for virtual communities?
Tuesday March 12, 2013 9:33 beccranford
9:34
T2a: I think that FB ads and AdWords are most useful when locally focused. #chsocm
Tuesday March 12, 2013 9:34 nealffischer
9:34
@azrork @sethhinz read a ton of stuff this week that says G+ is the key to search rankings... #chsocm
Tuesday March 12, 2013 9:34 reckshow
9:34
RT @sethhinz: Working on setting up Google Alerts for each congregation // You must have a LOT of time on your hands! :-) #ChSocM
Tuesday March 12, 2013 9:34 mlstarner
9:34
Tuesday March 12, 2013 9:34 LuckyCharm333
9:34
@reckshow T2a: I wish our church would use FB ads & AdWords b/c I know they work. But since I'm not on staff. :P #chsocm
Tuesday March 12, 2013 9:34 paulsteinbrueck
9:34
In the church where I was webm, before seminary, open and affirming was a common search term #chsocm
Tuesday March 12, 2013 9:34 11oclockscholar
9:34
I'm liking Twubs but it is moving a little too fast, any way to slow the feed down? #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:34 holycowgirl1
9:34
@holycowgirl1 Google Places page is huge and can be claimed by the org. You can add photos, etc. Makes search results pretty. #chsocm
Tuesday March 12, 2013 9:34 sethhinz
9:35
@reckshow Sign in to your account, click on More > Even more. Scroll down to Specialized Search for Google Alerts #chsocm
Tuesday March 12, 2013 9:35 skenow
9:35
Stepping out. Dinner time. Thanks @reckshow! Great topic tonight! #chsocm
Tuesday March 12, 2013 9:35 rev_david
9:35
@mlstarner haha. I said 'working on' - one bite at a time :) #chsocm
Tuesday March 12, 2013 9:35 sethhinz
9:35
Tuesday March 12, 2013 9:35 MeredithGould
9:35
@azrork I have a link for you... will post it in a bit. #chsocm
Tuesday March 12, 2013 9:35 reckshow
9:35
@azrork While I have no interaction on G+ It has helped Google search sending about 8% more traffic to us since we started. #chsocm
Tuesday March 12, 2013 9:35 nealffischer
9:35
Tuesday March 12, 2013 9:35 azrork
9:36
@nealffischer So good to know. Thank you. #chsocm
Tuesday March 12, 2013 9:36 azrork
9:36
@reckshow re: G+ and search engine (read Google) results - big impact, but also alters analytics results #chsocm
Tuesday March 12, 2013 9:36 skenow
9:36
@MeredithGould Google alerts are so vital for online monitoring. I teach often about the importance of listening. #chsocm
Tuesday March 12, 2013 9:36 deannamingo
9:36
RT @sethhinz: @mlstarner haha. I said working on - one bite at a time :) // Job security, I suppose! #ChSocM
Tuesday March 12, 2013 9:36 mlstarner
9:36
T3 where is search on your radar/priorities? #chsocm
Tuesday March 12, 2013 9:36 reckshow
9:36
RT @sethhinz: @holycowgirl1 Google Places page is huge & can be claimed by org. You can add photos,etc. Makes search results pretty. #chsocm
Tuesday March 12, 2013 9:36 nealffischer
9:37
@jaredcallais My company specializes in SEO for churches. Here's what we do - ow.ly/iQsdP #ChSocM
Tuesday March 12, 2013 9:37 paulsteinbrueck
9:37
@nealffischer @azrork ditto that. A little too easy to manipulate rankings with + but I'll go with it #ChSocM
Tuesday March 12, 2013 9:37 joerogers1970
9:37
RT @sethhinz: @holycowgirl1 Google Places page is huge and can be claimed by the org. // a must do. #chsocm
Tuesday March 12, 2013 9:37 skenow
9:37
T3 search/SEO scares me. I can't seem to wrap my head around it. So I avoid it. #chsocm
Tuesday March 12, 2013 9:37 reckshow
9:37
RT @gracerector: @MeredithGould or google google alerts// how very googley :) #chsocm
Tuesday March 12, 2013 9:37 nealffischer
9:37
RT @nealffischer: While I have no interaction on G+ It has helped Google search sending about 8% more traffic to us since we started #chsocm
Tuesday March 12, 2013 9:37 paulsteinbrueck
9:38
T3: @anglibyerian pays a lot of attention to how people find us. I assume that means searches. But we should pay more attn. #chsocm
Tuesday March 12, 2013 9:38 azrork
9:38
So we need to use the churchy-church jargon that we really ought to ditch for tags? #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:38 MeredithGould
9:38
@reckshow I wonder if internet search depends in part on geographical location of church we're downtown in the middle of everything #chsocm
Tuesday March 12, 2013 9:38 gracerector
9:38
Tuesday March 12, 2013 9:38 MeredithGould
9:38
T3: It's one of the first metrics I check and I try to craft web copy to maximize its impact. #ChSocM
Tuesday March 12, 2013 9:38 mlstarner
9:38
@reckshow T3 - content over search #chsocm
Tuesday March 12, 2013 9:38 skenow
9:38
T3- a little left of center right next to content which is dead center #ChSocM
Tuesday March 12, 2013 9:38 joerogers1970
9:39
@reckshow T3 consistency (of new posts) over search #chsocm
Tuesday March 12, 2013 9:39 skenow
9:40
Content has taken over keyword loading. Richer content = richer search ranking // Time to blog about your city! #chsocm
Tuesday March 12, 2013 9:40 sethhinz
9:40
T3 My strong preference & prayer is that folks focus on strategy before getting too deep into search. #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:40 MeredithGould
9:41
T3 Know why you're on the Internet/using social media before jumping in with tech bling #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:41 MeredithGould
9:41
@MeredithGould just jumping into Simon Sinek this week. Gotta find that "why" #chsocm
Tuesday March 12, 2013 9:41 sethhinz
9:41
RT @MeredithGould: T3 Know why you use Internet/using social media before jumping in with tech bling #chsocm twubs.com/chsocm #chsocm
Tuesday March 12, 2013 9:41 ECCSonline
9:41
in an area w/ very conservative RC bishop & lots of disaffected Catholics we've tried to tailor our adwords to reaching out to them #chsocm
Tuesday March 12, 2013 9:41 gracerector
9:42
@reckshow T3: Search/SEO is at the top of our priorities - most cost effective way to gain new visitors. #chsocm
Tuesday March 12, 2013 9:42 paulsteinbrueck
9:42
RT @MeredithGould: T3 Know why you're on the Internet/using social media before jumping in with tech bling twubs.com/chsocm #chsocm
Tuesday March 12, 2013 9:42 MECM
9:42
T3: Search is important. However, content is a king. Tag your posts if possible and let it fly. Good content is most important. #chsocm
Tuesday March 12, 2013 9:42 nealffischer
9:42
Tuesday March 12, 2013 9:42 singingcarolyn
9:43
T3 (cont.): If your content stinks... do you want people coming to read it? #chsocm
Tuesday March 12, 2013 9:43 nealffischer
9:43
T3: I think our message needs to be primary guidance not the hits necessarily. Church isn't called to be popular but to be faithful. #chsocm
Tuesday March 12, 2013 9:43 ryankleimola
9:43
Tuesday March 12, 2013 9:43 reckshow
9:44
@skenow @reckshow content over search // it's not either/or but both and. Great content that's optimized. #chsocm
Tuesday March 12, 2013 9:44 paulsteinbrueck
9:44
@paulsteinbrueck But do new visitors convert community members? If so, how do you know that? #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:44 MeredithGould
9:44
Damn DST threw me off for #chsocm chat
Tuesday March 12, 2013 9:44 ChurchSnobTEC
9:44
T3: I agree... content is key (vs. searches). Relevant and timely content. Plus personal connection. #chsocm
Tuesday March 12, 2013 9:44 deannamingo
9:44
Tuesday March 12, 2013 9:44 deannamingo
9:44
@nealffischer Please do NOT get me started on how people are clue-free about writing for web readability! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:44 MeredithGould
9:44
RT @ryankleimola: T3: our message needs to be primary guidance not the hits... Church isnt called to be popular but to be faithful. #chsocm
Tuesday March 12, 2013 9:44 11oclockscholar
9:44
@paulsteinbrueck @reckshow agreed, but looking at 1st/2nd - not equal #chsocm
Tuesday March 12, 2013 9:44 skenow
9:45
RT @ryankleimola: T3: Think message needs 2 B primary not the hits necessarily. Church isnt called 2 B popular but 2 B faithful. #chsocm
Tuesday March 12, 2013 9:45 nealffischer
9:45
@paulsteinbrueck there's a dependency - can't optimize search without content #chsocm
Tuesday March 12, 2013 9:45 skenow
9:46
@MeredithGould The only way to know if visitors b/c part of church is to ask ppl who visit/join the church. #chsocm
Tuesday March 12, 2013 9:46 paulsteinbrueck
9:46
@paulsteinbrueck @reckshow Do you mean web visitors? I'm curious as to how hits translate into ministry opportunities for you. #chsocm
Tuesday March 12, 2013 9:46 deannamingo
9:46
T4 time to share your #protips...
Tuesday March 12, 2013 9:46 reckshow
9:46
Tuesday March 12, 2013 9:46 deannamingo
9:46
T4 What are your best practices for positioning your church/org to be found when people seek you? #chsocm
Tuesday March 12, 2013 9:46 reckshow
9:47
@skenow Yes, but if content is not optimized will anyone find it? #chsocm
Tuesday March 12, 2013 9:47 paulsteinbrueck
9:47
RT @ryankleimola: T3: Church isnt called to be popular but to be faithful. // I think we can do both. #chsocm
Tuesday March 12, 2013 9:47 RevWeb
9:47
@paulsteinbrueck Right, which loops back to the first question...sorta! And begs this: what do you want to happen? #chsocm
Tuesday March 12, 2013 9:47 MeredithGould
9:47
Rotate/repeat essential content that doesn't change [mission] b/c social media crowd is transient. Fresh content still #1. #chsocm
Tuesday March 12, 2013 9:47 ECCSonline
9:47
Tuesday March 12, 2013 9:47 paulsteinbrueck
9:48
In terms of searches/SEO, I think the priorities are a little different when it comes to social media for ministry. Just my opinion. #chsocm
Tuesday March 12, 2013 9:48 deannamingo
9:48
We have a greater responsibility than just driving traffic. #chsocm
Tuesday March 12, 2013 9:48 deannamingo
9:48
@paulsteinbrueck absolutely, but maybe just for wacky keywords #chsocm ;)
Tuesday March 12, 2013 9:48 skenow
9:49
@nealffischer @ryankleimola email last night from former member who's moved, looking for church, wanted help reached out 2 me #chsocm
Tuesday March 12, 2013 9:49 gracerector
9:49
T4: 1.) Be where the people are. FB, Twtr, Pin, Linked, email, etc. and point them to your site. 2.) Use the tags if you r able. #chsocm
Tuesday March 12, 2013 9:49 nealffischer
9:49
@reckshow T4: Best practices: everything we talked a/b tonight - Content, SEO, analytics, ask physical visitors how they found you. #chsocm
Tuesday March 12, 2013 9:49 paulsteinbrueck
9:49
t4 @ShaunKing talked a couple yrs back about watching Twitter searches in local community e.g. "please pray for.. " #chsocm
Tuesday March 12, 2013 9:49 sethhinz
9:50
@paulsteinbrueck @MeredithGould Listened to a prezi by @neilpatel - 1M visitors and no actions is a #fail #chsocm
Tuesday March 12, 2013 9:50 skenow
9:50
RT @deannamingo: We have a greater responsibility than just driving traffic. // We can't fulfill that responsibility if no 1's there #ChSocM
Tuesday March 12, 2013 9:50 mlstarner
9:50
T4: We make an effort to be a part of the community conversation online. They know we're here even if they aren't looking. #chsocm
Tuesday March 12, 2013 9:50 azrork
9:50
I'm learning that #chsocm is opportunity for ministry, community & pastoral care, whether or not they ever sit in our pews
Tuesday March 12, 2013 9:50 gracerector
9:51
@reckshow T4 maybe the seekers are the church, not the other seekers #chsocm
Tuesday March 12, 2013 9:51 skenow
9:51
RT @gracerector: #chsocm is opportunity for ministry, community & pastoral care, whether or not they sit in our pews #chsocm
Tuesday March 12, 2013 9:51 11oclockscholar
9:51
T4 (cont.): 3.) once content is solid make it great visually. 4.) Should b 1st - Pray that you are helping people find the kingdom. #chsocm
Tuesday March 12, 2013 9:51 nealffischer
9:52
T4: Optimizing your website and social media profiles, being consistent with content, encouraging members to share/spread the word. #chsocm
Tuesday March 12, 2013 9:52 deannamingo
9:52
MT@gracerector:Learning that #chsocm is opportunity for ministry, community &pastoral care, whether or not they ever sit in our pews #chsocm
Tuesday March 12, 2013 9:52 singingcarolyn
9:52
@skenow Absolutely right. Visitors must be target audience, site must be inviting, well organized & have good call to action. #chsocm
Tuesday March 12, 2013 9:52 paulsteinbrueck
9:52
T4 Best practice: Start w/strategy that accounts for audience & clarifies goal #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:52 MeredithGould
9:53
BTW, since we're talking SEO tonight. If u blog, make sure ur a verified author. Deets: occ.tc/Y6Nhv7 #chsocm
Tuesday March 12, 2013 9:53 paulsteinbrueck
9:53
T4: When folks think of churches in our town, I want them to think of us, even if they've never been in the building. #chsocm
Tuesday March 12, 2013 9:53 azrork
9:54
@skenow @paulsteinbrueck I get a little (more) nuts when I hear people get into the numbers game.
Tuesday March 12, 2013 9:54 MeredithGould
9:54
RT @gracerector: Im learning that #chsocm is opportunity for ministry, community & pastoral care.../@Sarcasticluther said same thing #chsocm
Tuesday March 12, 2013 9:54 nealffischer
9:54
@mlstarner but these are church communities we're talking about. how could no one be there to share? #chsocm
Tuesday March 12, 2013 9:54 deannamingo
9:54
@gracerector so good! Much of the pastoring I do aren't parishioners #chsocm
Tuesday March 12, 2013 9:54 RevEverett
9:54
@deannamingo too bad it doesn't necessarily help with "average sunday attendance" #chsocm
Tuesday March 12, 2013 9:54 gracerector
9:54
@skenow Well, that'll knock you out.. great point | How do we equip those in the fold for seeking #chsocm
Tuesday March 12, 2013 9:54 sethhinz
9:55
TBonus forgetting the rules of search, what keywords would you want people to use to find you/your church? #chsocm
Tuesday March 12, 2013 9:55 reckshow
9:55
Must put my sick little spring breaker to bed. Good night, #chsocm friends.
Tuesday March 12, 2013 9:55 azrork
9:55
Lead Digital Evangelist at @divynmedia, helping churches and nonprofits. Living in Chicago. #chsocm
Tuesday March 12, 2013 9:55 deannamingo
9:55
@MeredithGould @paulsteinbrueck going faster in the wrong direction gets you lost quicker #chsocm #nostrategy
Tuesday March 12, 2013 9:55 skenow
9:56
I'd like ppl to google "super amazing awesome #chsocm" moderator to find me.
Tuesday March 12, 2013 9:56 reckshow
9:56
@gracerector I think it can though, if done well and consistently over time. #chsocm
Tuesday March 12, 2013 9:56 deannamingo
9:56
T4 Understand that church communications ministry is an essential ministry, not a nice-to-have luxury #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:56 MeredithGould
9:57
Tuesday March 12, 2013 9:57 gracerector
9:57
RT @reckshow: I'd like ppl to google "super amazing awesome #chsocm" moderator to find me.//@rev_david will also show up on that search!
Tuesday March 12, 2013 9:57 MeredithGould
9:57
Tuesday March 12, 2013 9:57 reckshow
9:57
@skenow @MeredithGould True. Never confuse activity with progress. #strategy #chsocm
Tuesday March 12, 2013 9:57 paulsteinbrueck
9:58
TBonus...alas, I can only think of words I wouldn't want! #chsocm twubs.com/chsocm
Tuesday March 12, 2013 9:58 MeredithGould
9:58
T4 Love that one of the top search terms folks use to find our website is "healing." #chsocm
Tuesday March 12, 2013 9:58 singingcarolyn
9:58
RT @MeredithGould: T4 Understand that church communications ministry is an essential ministry, not a nice-to-have luxury #chsocm #chsocm
Tuesday March 12, 2013 9:58 nealffischer
9:58
RT @MeredithGould: T4 Understand that church communications ministry is an essential ministry, not a nice-to-have luxury #chsocm
Tuesday March 12, 2013 9:58 paulsteinbrueck
9:59
@azrork Aw...sick on spring break. So not fair or fun.
Tuesday March 12, 2013 9:59 MeredithGould
9:59
Tuesday March 12, 2013 9:59 penelopepiscopl
9:59
goodnight folks - good to be with you tonight! #chsocm
Tuesday March 12, 2013 9:59 sethhinz
9:59
Coming up on the hour, we conclude with this prayer from Compline: #chsocm
Tuesday March 12, 2013 9:59 reckshow
9:59
Guide us waking, O Lord, and guard us sleeping; that awake we may watch with Christ & asleep we may rest in peace #chsocm
Tuesday March 12, 2013 9:59 reckshow
9:59
TBonus: In reality - Lutheran, community, servants - ideally? I like super-awesome churchy type #chsocm
Tuesday March 12, 2013 9:59 nealffischer
10:00
@penelopepiscopl The superawesome search? Nah. LOL.
Tuesday March 12, 2013 10:00 MeredithGould
10:00
Tbonus: I would like the search term "Twitter evangelist" to turn up info on me! Brought 6 #church staffers to twitter this wk! #chsocm
Tuesday March 12, 2013 10:00 RevEverett
10:00
(and if it's not too much trouble, could we also have a Pope who likes to tweet?) Amen. #chsocm
Tuesday March 12, 2013 10:00 reckshow
10:01
@RevEverett Ooooo! Me too. I want "social media evangelist." #chsocm
Tuesday March 12, 2013 10:01 MeredithGould
10:01
Another hour over already? Thanks to all for your contributions & insights. Join us again, next Tuesday @9pm ET. #chsocm
Tuesday March 12, 2013 10:01 reckshow
10:02
@reckshow Thanks for a totally great chat! #chsocm
Tuesday March 12, 2013 10:02 MeredithGould
10:02
The transcript of tonight’s chat will be posted on churchsocmed.blogspot.com within a few hours.#chsocm
Tuesday March 12, 2013 10:02 reckshow
10:02
Thanks all--good chat! #chsocm
Tuesday March 12, 2013 10:02 11oclockscholar
10:03
thanks everybody! Sweet dreams of evangelistic tweets. #chsocm
Tuesday March 12, 2013 10:03 taymoss
10:03
@sethhinz Use parables. God came looking for Adam/Eve in the garden. Christ didn't build a Field of Dreams, he travelled #chsocm
Tuesday March 12, 2013 10:03 skenow
10:03
Thanks to everyone for another entertaining and informative evening together. #chsocm
Tuesday March 12, 2013 10:03 nealffischer
10:03
Thank you all so much for your contributions and rolling with a complicated topic #chsocm
Tuesday March 12, 2013 10:03 reckshow
10:03
@reckshow Thx for leading tonight's chat! Thanks to all who contributed! #chsocm
Tuesday March 12, 2013 10:03 paulsteinbrueck
 
 

The topics:
T1: Do you track how people find your digital presence?
T2: Thinking digitally, how are people finding you? Ads? Keyword search? Linksharing?
T2a: Do you use AdWords or Facebook ads to help people find you?
T3:  Where is search on your radar/priorities?
T4: Time to share your #protips. What are your best practices for search optimization?
TBonus: Forgetting the rules of search, what keywords would you want people to use to find you?

This week's chat moderated by Regina Heater (@reckshow).

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