If you're a fan of social media, you already know that last week, Facebook founder Mark Zuckerberg announced that organ donor status would be included as an option under "Life Event" in the "Health and Wellness" category. Because clicking on "organ donor" is not the same thing as actually registering as one, FB added this key information:
All major religions view organ donation -- the gift of life -- as the ultimate charitable contribution. This I discovered while doing research for my book, Deliberate Acts of Kindness: Service as a Spiritual Practice. FB is providing a great opportunity for people of faith to act in faith.*
Now type "Facebook and organ donors" into the Google search bar and take a look at articles about the exponential boost in organ donation registration since the FB announcement. Amazing, right? So, how might churches use social media to boost participation in blood drives and other humanitarian community service activities?
By the way, FB allows space for a bit of story. Here's (part of) mine:
*I also learned that signing a donor card or checking the box on your driver's license isn't enough. Next of kin still has to provide written consent, so make sure everyone knows your intention.