#ChSocM Tweetchat
May 1, 2012
The topics:
T1: What has been your experience with print/billboard/broadcast advertising for your church? What worked? What didn’t?
T1a: What % of your church communications budget is spent on traditional advertising?
T1b: How do you know the ads worked?
T1c: Who creates your ad/signage copy?
T2: What has been your experience with Facebook ads? What worked? What didn’t?
T2a: How familiar are you with how FB ads get created?
Ok, let's back up a bit: for those who aren't trained in advertising, what are the basics of creating an ad or campaign?
T3: Social Media Gripe of the Week. What do you prayerfully wish people would do/stop doing on social media. Go!
This week's chat moderated by Meredith Gould (@MeredithGould)
1 comment:
My take-away from last night chat: to use FB ads properly, you need to have a goal and strategy going in, along with some skill in crafting ad copy. Just because it's on FB and very affordable, doesn't mean those steps can be skipped!
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