Since 2007, Forrester's Social Technographics "ladder" has helped n00bs and long-timers conceptualize social media engagement. Read Charlene Li's Executive Summary of her work with Josh Bernoff, here. What you see below is a revised graphic of the ladder, one that includes "Conversationalists." Read Josh Bernoff's commentary about adding Twitter, here.
What does this infographic have to do with church social media? Swap the words "people of faith" or "church" or "clergy" or "faith-based institutions/organizations" for the word "consumer" and let's chat!