Sunday, July 31, 2011

Guest Post: A Strategy for Introducing QR Codes

This guest post is by Anjanette Wiley, who can be found @anj121 or Google Plus, pushing the ceiling on Catholic communications in Raleigh, North Carolina. 

To convert somebody, go and take them by the hand and guide them.” 
– St.Thomas Aquinas

The Seed Planter (me!) printed a QR code and pasted it to her office door. Conversations started right away, along these lines:
Curious Colleague: “What’s this thing on your door?”

Seed Planter: “A QR Code.”

CC: “What’s it for?”

SP: “Scan it and find out.”

CC: “Scan it?”

SP: “With your smart phone.”

CC: “How?”

SP: “Do you have a scanning app?”

CC: “Huh?”

SP: “Let me see your phone. We’ll download an app, and then you can scan it and discover where it takes you.”

CC: “Wow, what will you use it for?”

SP: “Me? Let’s talk about how you can use it!”
I work in a diocesan Communications Department and posted this QR code on my office door, which is located in a high-traffic area. Doing this generated a lot of interest and conversation, not only with people who are tech savvy, but also with those who have technology but don’t know its super powers.

Most had never seen a QR code.  Nor did they know they could scan things with their phone. By stimulating inquiry and providing an opportunity for hands-on demonstration, this strategy planted the potential and stimulated new ideas about how to connect print and online communications.


Denise said...

I think this is a great way to stimulate learning about technology in a fun way. Please do let us know how the CC runs with QR codes to advance communications.

Meredith Gould said...

Setting aside, for now, all the glorious possibilities for using QR codes, what I absolutely love is Anjanette's didactic technique.

Social media is so highly experiential and relational that telling folks about it just doesn't work as well as showing, which is what she has done...wonderfully well.

Anj Wiley said...

Thanks Denise and Meredith! I would love to hear how other people are introducing and adopting new communication tools! Maybe the a topic for a future chat!