“To convert somebody, go and take them by the hand and guide them.”
– St.Thomas Aquinas
The Seed Planter (me!) printed a QR code and pasted it to her office door. Conversations started right away, along these lines:
Curious Colleague: “What’s this thing on your door?”
I work in a diocesan Communications Department and posted this QR code on my office door, which is located in a high-traffic area. Doing this generated a lot of interest and conversation, not only with people who are tech savvy, but also with those who have technology but don’t know its super powers.
Seed Planter: “A QR Code.”
CC: “What’s it for?”
SP: “Scan it and find out.”
CC: “Scan it?”
SP: “With your smart phone.”
SP: “Do you have a scanning app?”
SP: “Let me see your phone. We’ll download an app, and then you can scan it and discover where it takes you.”
CC: “Wow, what will you use it for?”
SP: “Me? Let’s talk about how you can use it!”
Most had never seen a QR code. Nor did they know they could scan things with their phone. By stimulating inquiry and providing an opportunity for hands-on demonstration, this strategy planted the potential and stimulated new ideas about how to connect print and online communications.