This week's chat about strategy revealed
how perplexing it can be to develop one.
9:00 | Welcome to the weekly discussion about digital media, technology, social media ministry! #chsocm Tuesday May 7, 2013 9:00 rev_david |
9:02 | Special welcome to those joining us for the first time! We move fast, but there will be a transcript here: bit.ly/pTDoAb #chsocm Tuesday May 7, 2013 9:02 rev_david |
9:02 | Tuesday May 7, 2013 9:02 Denise205 |
9:02 | If you usually just listen in, consider chiming in tonight! We would love to hear from you! #chsocm Tuesday May 7, 2013 9:02 rev_david |
9:03 | Church social media chat #ChSocM starts now - ow.ly/kOdIq Tuesday May 7, 2013 9:03 paulsteinbrueck |
9:03 | Friends & Others: I'm on the #chsocm chat for the next hour. Mute me or join in! Tuesday May 7, 2013 9:03 MeredithGould |
9:03 | How is everyone tonight? #chsocm Tuesday May 7, 2013 9:03 rev_david |
9:03 | Tuesday May 7, 2013 9:03 paulsteinbrueck |
9:04 | Tuesday May 7, 2013 9:04 rev_david |
9:04 | Participating in #chsocm chat. Please excuse my extra tweets for the next hour. Thanks! :-) Tuesday May 7, 2013 9:04 kdunigan |
9:04 | @rev_david Really want to know? A bit of indigestion! TMI? #chsocm Tuesday May 7, 2013 9:04 MeredithGould |
9:04 | Tuesday May 7, 2013 9:04 Denise205 |
9:04 | Tuesday May 7, 2013 9:04 MeredithGould |
9:04 | @MeredithGould No where near tmi! :) #chsocm Tuesday May 7, 2013 9:04 rev_david |
9:05 | In just a minute, we will introduce ourselves. But first, a prayer: #chsocm Tuesday May 7, 2013 9:05 rev_david |
9:05 | The Lord be with y’all! #chsocm Tuesday May 7, 2013 9:05 rev_david |
9:05 | Tuesday May 7, 2013 9:05 MeredithGould |
9:05 | Trying the Hootsuite for tonight's chat. So for not digging it. #chsocm Tuesday May 7, 2013 9:05 nealffischer |
9:06 | @rev_david and also with you! #chsocm Tuesday May 7, 2013 9:06 Pastor_KLK |
9:06 | Alleluia! Christ is risen! #chsocm Tuesday May 7, 2013 9:06 rev_david |
9:06 | Good and gracious Lord, we thank you for gathering us together tonight #chsocm Tuesday May 7, 2013 9:06 rev_david |
9:06 | Fill our hearts and our conversation with the power of your Spirit, #chsocm Tuesday May 7, 2013 9:06 rev_david |
9:07 | Keep us mindful of those who are isolated and alone in our hyper-connected world. #chsocm Tuesday May 7, 2013 9:07 rev_david |
9:07 | Tuesday May 7, 2013 9:07 MeredithGould |
9:07 | And let our lives and our ministries proclaim the glory of your risen Son. Amen! #chsocm Tuesday May 7, 2013 9:07 rev_david |
9:07 | @nealffischer adjust the refresh rate - it helps, somewhat #chsocm Tuesday May 7, 2013 9:07 skenow |
9:07 | Tuesday May 7, 2013 9:07 RevWeb |
9:08 | @philbowdle Welcome Phil! Good to see you here tonight. #chsocm Tuesday May 7, 2013 9:08 paulsteinbrueck |
9:08 | Tuesday May 7, 2013 9:08 MeredithGould |
9:08 | RT @rev_david: Keep us mindful of those who are isolated and alone in our hyper-connected world. #chsocm Tuesday May 7, 2013 9:08 Denise205 |
9:09 | Introduction time! Who are you, what is your ministry, and how are you using social media? #chsocm Tuesday May 7, 2013 9:09 rev_david |
9:09 | Tuesday May 7, 2013 9:09 nealffischer |
9:09 | Twubs is another option for chatting about #chsocm: bit.ly/XXR1zC Tuesday May 7, 2013 9:09 chsocm |
9:10 | Top left, below the message area #chsocm Tuesday May 7, 2013 9:10 skenow |
9:10 | <-- David, your friendly neighborhood moderator. Lutheran pastor. Advocate & sometime teacher for congregations & leaders using #chsocm Tuesday May 7, 2013 9:10 rev_david |
9:10 | @rev_david Kris. ELCA pastor in SC. I'm using it mostly for personal use. #chsocm Tuesday May 7, 2013 9:10 Pastor_KLK |
9:10 | Work on Web content for Catholic publisher in Chicago. Blogs a speciality (yay blog tours) & Twitter a favorite tool. #chsocm Tuesday May 7, 2013 9:10 Denise205 |
9:11 | (Don't mind me, here come the standard disclaimers. Continue on with your intros) #chsocm Tuesday May 7, 2013 9:11 rev_david |
9:11 | @rev_david Communications Director @westridgechurch, overseeing our social media direction on FB & Twitter. #chsocm Tuesday May 7, 2013 9:11 philbowdle |
9:11 | < author, working writer, digital strategist, keen on social media for community building, fiercely ecumenical! #chsocm Tuesday May 7, 2013 9:11 MeredithGould |
9:11 | #legalvoiceover We will assume tweets during this chat yours & do not represent your church or organization #chsocm Tuesday May 7, 2013 9:11 rev_david |
9:11 | I'm Neil, Lutheran Teacher, Using Social Media to connect colleagues in the ministry w/ specialists in the field #chsocm Tuesday May 7, 2013 9:11 LcmsTeach |
9:11 | <--Director of Communications, Upstate New York Synod, ELCA / FB, Twitter, G+, LinkedIn Page, Pinterest. Learning tumblr & pheed #chsocm Tuesday May 7, 2013 9:11 nealffischer |
9:12 | #legalvoiceover Don't spam. Save your product/blog/service pitches for outside of chat time, or DM. #chsocm Tuesday May 7, 2013 9:12 rev_david |
9:12 | Dan. #Episcopal priest. Baltimore. On bishop's staff. Using SM to build community, narrowcast, broadcast. #chsocm Tuesday May 7, 2013 9:12 RevWeb |
9:12 | Checking into #chsocm for the first time. I'm an Jordan - an Australian web designer/dev working almost exclusively with churches. Tuesday May 7, 2013 9:12 jordesign |
9:13 | Jeff, ELCA pastor in CT. Trying to learn how to multi-task sm like I'm multi-tasking tonight: laundry, doing dishes, and this. #chsocm Tuesday May 7, 2013 9:13 revjeffreyt20 |
9:13 | I find myself in needs of a @Starbucks IV this evening. #chsocm Tuesday May 7, 2013 9:13 nealffischer |
9:13 | Parishioner from St Alban's in CT, just looking in tonight. #chsocm Tuesday May 7, 2013 9:13 lawndartsrock |
9:13 | @jordesign Welcome! So, what's tomorrow like? #chsocm Tuesday May 7, 2013 9:13 MeredithGould |
9:14 | I'm Carolyn from CT, vestry, volunteer sm person for my church, communications committee chair @trinitytariffville. #chsocm Tuesday May 7, 2013 9:14 singingcarolyn |
9:14 | Tuesday May 7, 2013 9:14 rev_david |
9:14 | Katy: Former Adult Min Director at UMC Passionate about helping churches move into SM arena. Marketing Dir. Social Media student #chsocm Tuesday May 7, 2013 9:14 kdunigan |
9:14 | @MeredithGould Thanks Meredith - It's a glorious sunny (but busy) day here today :) #chsocm Tuesday May 7, 2013 9:14 jordesign |
9:14 | Tonight we are talking about the s-word! #chsocm Tuesday May 7, 2013 9:14 rev_david |
9:15 | I'm getting real-time search results at TweetGrid tweetgrid.com #ChSocm Tuesday May 7, 2013 9:15 BethAnnesBest |
9:15 | I mean strategy, of course. #chsocm Tuesday May 7, 2013 9:15 rev_david |
9:15 | @rev_david #chsocm We got your back! haha Tuesday May 7, 2013 9:15 nealffischer |
9:15 | "@rev_david #legalvoiceover We will assume tweets during this chat yours & do not represent your church or organization #chsocm // Whew. Tuesday May 7, 2013 9:15 JesusOfNaz316 |
9:15 | Tuesday May 7, 2013 9:15 kdunigan |
9:15 | @Denise205 Probably. Twitter is changing their rules and causing these changes. #chsocm Tuesday May 7, 2013 9:15 mirgray |
9:16 | @JesusOfNaz316 He didn't say the tweets wouldn't represent YOU! #chsocm Tuesday May 7, 2013 9:16 MeredithGould |
9:16 | @Denise205 idk i'm using tweetgrid right now... #ChSocm Tuesday May 7, 2013 9:16 BethAnnesBest |
9:17 | @jensandmann Bless you for using the term "brand ambassador." I *wish* more church folk would get this concept! #chsocm Tuesday May 7, 2013 9:17 MeredithGould |
9:17 | Intros I'm awesome #thatisallyouneedtoknow #ChSocm Tuesday May 7, 2013 9:17 BethAnnesBest |
9:17 | Here comes T1. Ready? Set? Drumroll ... #chsocm Tuesday May 7, 2013 9:17 rev_david |
9:17 | @mirgray @Denise205 Twitter has been reshaping their API in a way to close off outside pipes. Making their way towards monetization #chsocm Tuesday May 7, 2013 9:17 nealffischer |
9:18 | T1 - Does your ministry have a communications strategy? #chsocm Tuesday May 7, 2013 9:18 rev_david |
9:18 | Mostly corporate. Wld be judged /@skenow @LutherSeminary @ajc123 reasons for silencing your phone? Personal or corporate? Decorum? #chsocm Tuesday May 7, 2013 9:18 ajc123 |
9:18 | @rev_david Bring it! #chsocm Tuesday May 7, 2013 9:18 MeredithGould |
9:19 | T1 MY ministry has a communications strategy! Most of my ministry clients do not. Yet. #chsocm Tuesday May 7, 2013 9:19 MeredithGould |
9:20 | Tuesday May 7, 2013 9:20 ohxjulie |
9:20 | @rev_david T1: Wow, cool topic. I was going to create a survey tomorrow including that very question. #chsocm Tuesday May 7, 2013 9:20 paulsteinbrueck |
9:20 | T1: Yes, we have what we call "THE GRID." It discusses things like audience, who is responsible for what, rules for each publication #chsocm Tuesday May 7, 2013 9:20 nealffischer |
9:20 | T1 Unfortunately, NO! Totally reactive. Waiting/hoping one will emerge. I focus on our diocesan 5 yr plan. #chsocm Tuesday May 7, 2013 9:20 RevWeb |
9:20 | T1 Most of the people I work with confuse strategy with tactics and tools. Painful. #chsocm Tuesday May 7, 2013 9:20 MeredithGould |
9:21 | @nealffischer Ooh. I would love to here more about THE GRID! sometime. #chsocm Tuesday May 7, 2013 9:21 rev_david |
9:21 | T1 - Confession time. My ministry does not have a communications strategy (except the one in my head) #chsocm Tuesday May 7, 2013 9:21 rev_david |
9:22 | T1 Having a communications strategy requires knowing goals, message & audience. Few are disciplined/skilled enough to do this work. #chsocm Tuesday May 7, 2013 9:22 MeredithGould |
9:22 | T1 - Sadly, no, but I want to figure out how to make that happen as I think it would lead to amazing things. #chsocm twubs.com/chsocm Tuesday May 7, 2013 9:22 jensandmann |
9:22 | T1 No. Reactive and scattered. But that's why I'm here. #chsocm Tuesday May 7, 2013 9:22 revjeffreyt20 |
9:22 | Peaking into #Chsocm tonight! Hey Everyone!!! Tuesday May 7, 2013 9:22 TMariePR |
9:23 | Tuesday May 7, 2013 9:23 rev_david |
9:23 | No real strategy. Balancing broadcasting and engaging. Or at least trying #chsocm Tuesday May 7, 2013 9:23 brian_o_bennett |
9:23 | @rev_david I hear voices in my head... re: strategy in my head. #chsocm Tuesday May 7, 2013 9:23 nealffischer |
9:23 | T1 The strategy is to put everything on FB (I'm not part of this team). Little consideration of other sm resources, to my chagrin. #chsocm Tuesday May 7, 2013 9:23 Pastor_KLK |
9:23 | @MeredithGould Or feel like they have to time to make a plan #chsocm Tuesday May 7, 2013 9:23 revjeffreyt20 |
9:23 | Sparatic RT @rev_david: T1 - Does your ministry have a communications strategy? #chsocm Tuesday May 7, 2013 9:23 nicolecayer |
9:24 | RT @MeredithGould: T1 Having a comm strategy requires knowing goals, msg & audience. Few r disciplined/skilled enough 2 do this work #chsocm Tuesday May 7, 2013 9:24 paulsteinbrueck |
9:24 | You will learn a lot from this chat! #chsocm @revjeffreyt20 Tuesday May 7, 2013 9:24 kdunigan |
9:24 | T1 No joke: I run into people (church clients) who get miffed if I suggest strategy is needed. #chsocm Tuesday May 7, 2013 9:24 MeredithGould |
9:24 | A good mix of those with a strategy and those without! #chsocm Tuesday May 7, 2013 9:24 rev_david |
9:25 | T2) If you were to help a ministry form a comm strategy, what would be step 1? #chsocm Tuesday May 7, 2013 9:25 rev_david |
9:25 | So true RT @MeredithGould: T1 Having a communications strategy requires knowing goals, message, audience. #chsocm Tuesday May 7, 2013 9:25 nicolecayer |
9:25 | Tuesday May 7, 2013 9:25 nealffischer |
9:26 | Tuesday May 7, 2013 9:26 revjeffreyt20 |
9:26 | @rev_david I'd be asking them to try and distill their key message/story. #chsocm Tuesday May 7, 2013 9:26 jordesign |
9:26 | RT @rev_david: T2) If you were to help a ministry form a comm strategy, what would be step 1?...waiting for @MeredithGould to answer #chsocm Tuesday May 7, 2013 9:26 singingcarolyn |
9:26 | Know ur audience RT @rev_david: T2) If you were to help a ministry form a comm strategy, what would be step 1? #chsocm Tuesday May 7, 2013 9:26 nicolecayer |
9:26 | Tuesday May 7, 2013 9:26 rev_david |
9:27 | T1 Ask: what is your message? #chsocm Tuesday May 7, 2013 9:27 reckshow |
9:27 | @MeredithGould what is 1 distinguishing factor on strategy vs tactics with managers? #chsocm Tuesday May 7, 2013 9:27 kroro43 |
9:27 | T2 #1 Ask key questions: What is our communications goal? Why is this our goal? #chsocm Tuesday May 7, 2013 9:27 MeredithGould |
9:27 | @rev_david T2: Comm strategy step 1: know who ur communicating with. Where r they online? What do they need? Survey them. #chsocm Tuesday May 7, 2013 9:27 paulsteinbrueck |
9:27 | T2 Consider the question, "What do you want to achieve with social media or other communications?" #chsocm Tuesday May 7, 2013 9:27 Denise205 |
9:27 | Tuesday May 7, 2013 9:27 rev_david |
9:27 | RT @MeredithGould: T2 #1 Ask key questions: What is our communications goal? Why is this our goal? #chsocm Tuesday May 7, 2013 9:27 rev_david |
9:28 | @rev_david T2: Content is king. Ex: Find out how God is working in your church and tell those stories in a creative, engaging way. #chsocm Tuesday May 7, 2013 9:28 evanduncan |
9:28 | T2: Map and define what they are already doing. Ex. If they email marketing/newsletter, lay out guidelines, responsibilities etc. #chsocm Tuesday May 7, 2013 9:28 nealffischer |
9:28 | T2 What are core values? What's the message? Who/Where's the target audience? Be agent of the Holy Spirit. Tell the story. #chsocm Tuesday May 7, 2013 9:28 RevWeb |
9:28 | Tuesday May 7, 2013 9:28 MeredithGould |
9:28 | @rev_david T1: Build a weekly rhythm of what you'd like to communicate and what conversations you want to create. #chsocm Tuesday May 7, 2013 9:28 philbowdle |
9:29 | T2 #1 Ask: What are our top 3 messages? Who is our audience? How do they learn? #chsocm Tuesday May 7, 2013 9:29 MeredithGould |
9:29 | RT @MeredithGould: Strategy: What do you want to accomplish? Tactics: How will you accomplish it? Tools: What will you use? #chsocm Tuesday May 7, 2013 9:29 paulsteinbrueck |
9:29 | RT @MeredithGould: T2 #1 Ask: What are our top 3 messages? Who is our audience? How do they learn? #chsocm Tuesday May 7, 2013 9:29 rev_david |
9:29 | @philbowdle I love your emphasis on the strategy being about starting conversations, not just broadcasting. #chsocm Tuesday May 7, 2013 9:29 jordesign |
9:29 | RT @philbowdle: T1: Build a weekly rhythm of what youd like to communicate and what conversations you want to create. #chsocm Tuesday May 7, 2013 9:29 paulsteinbrueck |
9:29 | These are some great suggestions for strategy starting places! Keep them coming! #chsocm Tuesday May 7, 2013 9:29 rev_david |
9:30 | @rev_david ping me sometime about the grid. Be glad to help. #chsocm Tuesday May 7, 2013 9:30 nealffischer |
9:30 | Love this RT @jordesign: @philbowdle I love your emphasis on the strategy being about starting conversations, not just broadcasting. #chsocm Tuesday May 7, 2013 9:30 nicolecayer |
9:30 | @jordesign Now I'd say "starting conversations" or "telling stories" is a tactic, not a strategy #chsocm Tuesday May 7, 2013 9:30 MeredithGould |
9:31 | T2 #1 Ask: What/who is getting in the way of us developing a strategy? Are we jumping to tactics & tools too quickly? #chsocm Tuesday May 7, 2013 9:31 MeredithGould |
9:31 | T2 - figure out a way to get people to understand that adding electronic SM is PART of the plan - enhancing, not replacing #chsocm Tuesday May 7, 2013 9:31 jensandmann |
9:32 | We usually avoid posting links but ... #chsocm Tuesday May 7, 2013 9:32 rev_david |
9:32 | My best strategy recommendation is Eat, Pray, Love, get some more coffee. #chsocm Tuesday May 7, 2013 9:32 nealffischer |
9:32 | @MeredithGould Yes, start with 1) why, 2) who, 3) what, and 4) how. #chsocm Tuesday May 7, 2013 9:32 paulsteinbrueck |
9:33 | T3 - Can you point to some examples of great communications / social media strategies? #chsocm Tuesday May 7, 2013 9:33 rev_david |
9:33 | @jordesign Thanks! Our conversation emphasis is typically based on the story of sunday services or sermon series. #chsocm Tuesday May 7, 2013 9:33 philbowdle |
9:33 | @jordesign I'd say that knowing your audience responds to interaction is a strategic variable. #chsocm Tuesday May 7, 2013 9:33 MeredithGould |
9:34 | Tuesday May 7, 2013 9:34 MeredithGould |
9:35 | @jordesign In service planning, we decide what the story/message of the service is & extend that conversation through social media. #chsocm Tuesday May 7, 2013 9:35 philbowdle |
9:35 | T3 - Please? #chsocm Tuesday May 7, 2013 9:35 jensandmann |
9:35 | I think we always jump to tools too quickly RT @MeredithGould: T2 Are we jumping to tactics & tools too quickly? #chsocm Tuesday May 7, 2013 9:35 nicolecayer |
9:36 | T3 - Does @WorkingPreacher count? #chsocm Tuesday May 7, 2013 9:36 Pastor_KLK |
9:37 | Tuesday May 7, 2013 9:37 RevWeb |
9:37 | T3 A good strategy would be to match tools to audience learning styles & demographics. #chsocm Tuesday May 7, 2013 9:37 MeredithGould |
9:38 | @nealffischer I hear crickets when I tell clients they need to have a strategic plan memorialized in writing. #chsocm Tuesday May 7, 2013 9:38 MeredithGould |
9:38 | Hard when mixed RT @MeredithGould: T3 A good strategy would be to match tools to audience learning styles & demographics. #chsocm Tuesday May 7, 2013 9:38 nicolecayer |
9:39 | full disclosure, I work with @aNunsLife for podcasting, but I got to know them because of their FB presence. #chsocm Tuesday May 7, 2013 9:39 reckshow |
9:39 | @nicolecayer Yes, difficult but not impossible because there's always overlap. #chsocm Tuesday May 7, 2013 9:39 MeredithGould |
9:39 | Lots of silence on the question of examples of great strategy. <sigh> #chsocm Tuesday May 7, 2013 9:39 rev_david |
9:40 | Excellent Insight. Each church/region/ culture is different. Strategy must vary to meet those unique circumstances. #chsocm @MeredithGould Tuesday May 7, 2013 9:40 kdunigan |
9:40 | Tuesday May 7, 2013 9:40 paulsteinbrueck |
9:40 | T4 - What is the biggest mistake a ministry can make in terms of strategy? #chsocm Tuesday May 7, 2013 9:40 rev_david |
9:40 | @MeredithGould guess that is the challenge #chsocm Tuesday May 7, 2013 9:40 nicolecayer |
9:40 | Tuesday May 7, 2013 9:40 MeredithGould |
9:41 | @aNunsLife strategy simple: know audience, give them what they are looking for. Interact with people. Invite them to participate. #chsocm Tuesday May 7, 2013 9:41 reckshow |
9:41 | @rev_david To be honest, I didn't feel the burden to write out a strategy UNTIL I moved to running our social media w/ volunteers. #chsocm Tuesday May 7, 2013 9:41 philbowdle |
9:41 | @paulsteinbrueck Right. If it's not in writing we don't have to "work against plan" or get busted for not doing so. #chsocm Tuesday May 7, 2013 9:41 MeredithGould |
9:41 | @MeredithGould Both keep followers interested, invite interaction by asking questions, share images/stories to engage FFs. Works. #chsocm Tuesday May 7, 2013 9:41 RevWeb |
9:41 | Tuesday May 7, 2013 9:41 jensandmann |
9:42 | RT @rev_david: T4 - What is the biggest mistake a ministry can make in terms of strategy? // Not having one. #chsocm Tuesday May 7, 2013 9:42 paulsteinbrueck |
9:42 | T4 Biggest mistake: diving into setting up & using social media platforms w/o a strategy. #chsocm Tuesday May 7, 2013 9:42 MeredithGould |
9:43 | Tuesday May 7, 2013 9:43 rev_david |
9:43 | T3: hard to answer if you don't know what your goals & objectives are. Is it local presence? Over arching awareness? Or God's word? #chsocm Tuesday May 7, 2013 9:43 ZionOldwickNJ |
9:43 | RT @MeredithGould: T4 Biggest mistake: diving into setting up & using social media platforms w/o a strategy. #chsocm Tuesday May 7, 2013 9:43 rev_david |
9:43 | T4 - or maybe thinking it's separate rather than part of the overall mission #chsocm Tuesday May 7, 2013 9:43 jensandmann |
9:43 | Tuesday May 7, 2013 9:43 ohxjulie |
9:43 | T4 Next biggest mistake: Treating the "we'll get to it someday" website as something separate/different. #chsocm Tuesday May 7, 2013 9:43 MeredithGould |
9:44 | @rev_david What's the topic #chsocm Tuesday May 7, 2013 9:44 jazzpastord |
9:44 | Tuesday May 7, 2013 9:44 rev_david |
9:44 | T4 latching onto something without thinking through your message. Do you really need a Pinterest board? #chsocm Tuesday May 7, 2013 9:44 reckshow |
9:44 | Agrée RT @MeredithGould: T4 Biggest mistake: diving into setting up & using social media platforms w/o a strategy. #chsocm Tuesday May 7, 2013 9:44 nicolecayer |
9:45 | @rev_david #chsocm T4: Abandoning too soon due to political pressure or, conversely, hanging on too long in face of negative metrics. Tuesday May 7, 2013 9:45 JimNaught |
9:45 | @jazzpastord We're 4 topics & 45 minutes into this chat! #chsocm Tuesday May 7, 2013 9:45 MeredithGould |
9:45 | @MeredithGould I've done all those things LOL #ChSocm Tuesday May 7, 2013 9:45 BethAnnesBest |
9:45 | T4: thinking preaching over FB and Twitter is a strategy #chsocm Tuesday May 7, 2013 9:45 nicolecayer |
9:46 | @MeredithGould One of the best things we could do for #chsocm would be to publish examples comm strategies. #chsocm Tuesday May 7, 2013 9:46 paulsteinbrueck |
9:46 | Tuesday May 7, 2013 9:46 MeredithGould |
9:46 | @paulsteinbrueck Right but we'd have to find some, first. I mean other than the ones we write! #chsocm Tuesday May 7, 2013 9:46 MeredithGould |
9:46 | T4: Biggest strategy error is not having 1. To quote Sun Tzu Opportunities multiply as they are seized.- start with a plan and grow #chsocm Tuesday May 7, 2013 9:46 nealffischer |
9:47 | MT @paulsteinbrueck: @MeredithGould Best thing we could do for #chsocm would be to publish examples comm strategies./Yes please! #chsocm Tuesday May 7, 2013 9:47 singingcarolyn |
9:47 | Tuesday May 7, 2013 9:47 rev_david |
9:47 | @nicolecayer ? Please explain. I want to understand. #chsocm Tuesday May 7, 2013 9:47 MeredithGould |
9:47 | T4 The spit wad strategy. Throw anything against the SM blackboard and see what sticks and folo what's followed. #badstrategy #chsocm Tuesday May 7, 2013 9:47 RevWeb |
9:47 | MT @paulsteinbrueck: One of the best things we could do for #chsocm would be to publish examples comm strategies. // Agree #chsocm Tuesday May 7, 2013 9:47 rev_david |
9:47 | @MeredithGould The one's we write would be a good place to start. #chsocm Tuesday May 7, 2013 9:47 paulsteinbrueck |
9:48 | T4: Strategy. Be real, be engaging, be funny, be open-ended, never sell, always listen. #chsocm Tuesday May 7, 2013 9:48 iamepiscopalian |
9:48 | Tuesday May 7, 2013 9:48 nealffischer |
9:48 | Tuesday May 7, 2013 9:48 rev_david |
9:48 | RT @iamepiscopalian: T4: Strategy. Be real, be engaging, be funny, be open-ended, never sell, always listen. #chsocm Tuesday May 7, 2013 9:48 rev_david |
9:49 | @rev_david Not trying to blog drop, but this is the written out social media strategy I have for our team: ow.ly/kOgy3 #chsocm Tuesday May 7, 2013 9:49 philbowdle |
9:50 | T3 - I think Redeemer Ft Collins does a great job of linking SM to their mission. redeemerconnect.com #chsocm Tuesday May 7, 2013 9:50 jensandmann |
9:50 | @iamepiscopalian With all due respect, those are really values not a strategy. #chsocm Tuesday May 7, 2013 9:50 paulsteinbrueck |
9:51 | Engaging instead of broadcasting RT @MeredithGould: @nicolecayer ? Please explain. I want to understand. #chsocm Tuesday May 7, 2013 9:51 nicolecayer |
9:51 | @nicolecayer Ah, okay. Makes sense. #chsocm Tuesday May 7, 2013 9:51 MeredithGould |
9:52 | Ten minutes left in the hour. #chsocm Tuesday May 7, 2013 9:52 rev_david |
9:52 | @rev_david #biggeststrategymistake looking for theory of evrything. Assuming broad strokes=enough. Lack of active measureable goals #chsocm Tuesday May 7, 2013 9:52 jazzpastord |
9:52 | @iamepiscopalian We are selling. Churches don't like the term, we are selling our brand & why you should go 2 our brand of church. #chsocm Tuesday May 7, 2013 9:52 nealffischer |
9:52 | @nicolecayer Although deciding to engage/broadcast is a tactical approach. #chsocm Tuesday May 7, 2013 9:52 MeredithGould |
9:52 | Since there are a bunch of Lutherans in the house, it is time for the "proud (but not too proud)" bragging hour! #chsocm Tuesday May 7, 2013 9:52 rev_david |
9:52 | @iamepiscopalian Defining values is critically important. Values should inform your strategy. #chsocm Tuesday May 7, 2013 9:52 paulsteinbrueck |
9:53 | T5 - What is the best thing you have done in your social media ministry recently? #chsocm Tuesday May 7, 2013 9:53 rev_david |
9:53 | @rev_david Wait? We're going to brag now? Or just the Lutherans are going to brag? #chsocm Tuesday May 7, 2013 9:53 MeredithGould |
9:54 | @MeredithGould Everyone brag on the Lutherans? ;) #chsocm Tuesday May 7, 2013 9:54 rev_david |
9:54 | Tuesday May 7, 2013 9:54 nealffischer |
9:54 | @MeredithGould youre right! See always jump to tactics! #chsocm Tuesday May 7, 2013 9:54 nicolecayer |
9:54 | @nealffischer Can't EVER remember us tweeting or FB'ing something about our stuff is better. Nope. Some do and might. Not us. #chsocm Tuesday May 7, 2013 9:54 iamepiscopalian |
9:54 | T5 Just finished a complex detailed communications audit for a judicatory. Hope it helps them move forward. #chsocm Tuesday May 7, 2013 9:54 MeredithGould |
9:55 | T5 Refrained from posting too much. Never want to wear out my welcome. #chsocm Tuesday May 7, 2013 9:55 RevWeb |
9:55 | Tuesday May 7, 2013 9:55 kdunigan |
9:55 | @rev_david Asked some staff members to take a moment to encourage a new attender. Great convo happened: ow.ly/kOh38 #chsocm Tuesday May 7, 2013 9:55 philbowdle |
9:55 | T5: We're finally working on a new website (and are letting someone else design it)! #ChSocM Tuesday May 7, 2013 9:55 ohxjulie |
9:56 | T5 Posted a pic of our choir on our FB page, went in as me and tagged a bunch of people and watched the engagement rocket. #chsocm Tuesday May 7, 2013 9:56 singingcarolyn |
9:56 | .@nealffischer #chsocm Or you could say we are advocating (selling) a vision of the reign of God. And that this is evangelism. Tuesday May 7, 2013 9:56 JimNaught |
9:56 | T5: Actually, this one is easy. @adiaphora put together 1 heck of a comm. team for #sepashowme. Streaming, Blog, Twiter, FB and more #chsocm Tuesday May 7, 2013 9:56 nealffischer |
9:56 | Tuesday May 7, 2013 9:56 rev_david |
9:56 | @singingcarolyn I love it when something clicks like that. Cool. #chsocm Tuesday May 7, 2013 9:56 rev_david |
9:56 | T5 Also added sm logos to weekly bulletin announcement, new family attended an event as a result. #chsocm Tuesday May 7, 2013 9:56 singingcarolyn |
9:57 | @rev_david Best thing I've done recently is hang out w @djchuang for 45 minutes & talk church social media - ow.ly/kOh6w #chsocm Tuesday May 7, 2013 9:57 paulsteinbrueck |
9:57 | T5 - I wrote guidelines for our synod's youth ministry Twitter handle; I hope it will be finally put to good use. #chsocm Tuesday May 7, 2013 9:57 Pastor_KLK |
9:57 | T5 Talked a bishop into...oh, never mind! #chsocm Tuesday May 7, 2013 9:57 MeredithGould |
9:57 | Tuesday May 7, 2013 9:57 MeredithGould |
9:57 | T5: posted pic of our 3rd annual chili cook-off winner who happened to be our minister ! #chsocm Tuesday May 7, 2013 9:57 nicolecayer |
9:57 | @paulsteinbrueck I caught the piece of that which you posted. Good stuff. Downloaded the rest to listen to later. #chsocm Tuesday May 7, 2013 9:57 rev_david |
9:58 | @paulsteinbrueck That was a terrific interview. Loved listening to your convo. #chsocm Tuesday May 7, 2013 9:58 MeredithGould |
9:58 | Fabuluou~ New Attenders definitely need "direct connection!" You will see benefits from that strategy @philbowdle @rev_david #chsocm Tuesday May 7, 2013 9:58 kdunigan |
9:58 | .@rev_david T5 #chsocm Realized a lot of people were online at halftime of Super Bowl making it a good time to launch a client's page. Tuesday May 7, 2013 9:58 JimNaught |
9:58 | Tuesday May 7, 2013 9:58 MeredithGould |
9:59 | RT @JimNaught: T5 #chsocm Realized a lot of people were online at halftime of Super Bowl making it a good time to launch a client's page. Tuesday May 7, 2013 9:59 MeredithGould |
9:59 | Tuesday May 7, 2013 9:59 kdunigan |
9:59 | @JimNaught Smart tactic. #chsocm Tuesday May 7, 2013 9:59 MeredithGould |
9:59 | T5: Doing massive follow-back's on Twitter this month. If tweeps RT our evening thought/prayer we follow them if we weren't. #chsocm Tuesday May 7, 2013 9:59 iamepiscopalian |
10:00 | @MeredithGould Now coming up with the funds for it will be the next hurdle! #ChSocM Tuesday May 7, 2013 10:00 ohxjulie |
10:00 | @iamepiscopalian Not necessarily 1vs1, but posting that make you look good in a competitive marketplace promotes/sells your brand. #chsocm Tuesday May 7, 2013 10:00 nealffischer |
10:00 | @rev_david T5- Carboard testimonies video to promote an upcoming service. Love it. #chsocm Tuesday May 7, 2013 10:00 evanduncan |
10:00 | Coming up on the hour! Drawing us to the close of the chat with this prayer from compline: #chsocm Tuesday May 7, 2013 10:00 rev_david |
10:00 | Keep watch, dear Lord, with those who work or watch or weep this night & give your angels charge over those who sleep. #chsocm Tuesday May 7, 2013 10:00 rev_david |
10:01 | .@MeredithGould #chsocm Almost accidental. Was on myself hacking about game and ads. Lightbulb suddenly went on. Tuesday May 7, 2013 10:01 JimNaught |
10:01 | Tuesday May 7, 2013 10:01 ohxjulie |
10:01 | Remember: transcript will be posted shortly at churchsocmed.blogspot.com #chsocm Tuesday May 7, 2013 10:01 rev_david |
10:01 | See you again next week, 9pm Eastern, for another great chat! #chsocm Tuesday May 7, 2013 10:01 rev_david |
10:02 | Thank you for all of your great insight. It is a pleasure to learn with you each week. #chsocm Tuesday May 7, 2013 10:02 rev_david |
10:02 | @rev_david Thanks for facilitating a great chat tonight! Appreciate your efforts and direction. #chsocm Tuesday May 7, 2013 10:02 philbowdle |
10:02 | Keep the convo going, but the chat is officially over for the night. Goodnight! #chsocm Tuesday May 7, 2013 10:02 rev_david |
10:03 | @rev_david Thank you #chsocm Tuesday May 7, 2013 10:03 nicolecayer |
10:04 | Thanks for the great conversation! Have a great night #chsocm @rev_david Tuesday May 7, 2013 10:04 kdunigan |
10:04 |
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The topics:
T1: Does your ministry have a communications strategy?
T2: If you were to help a ministry form a comm strategy, what would be step 1?
T3: Can you point to some examples of great communications / social media strategies?
T4: What is the biggest mistake a ministry can make in terms of strategy?
T5: What is the best thing you have done in your social media ministry recently?
This week's chat moderated by David Hansen (@rev_david)
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